Currently I am an Associate Professor, PhD in the Marketing Dept. of the University of Alicante (UA), having worked previously at UMH as Fellowship (grant Vali+d) and as an Associate Professor.

Regarding my training, I have a Bachelor's degree in Business Administration from the UA (2007, First Honors), a Master's Degree in Business Management from Sorbonne University in Paris and Chamber of Commerce of Alicante (2008), a Bachelor’s Degree in Research and Techniques of Market from UMH (2010, First Honors), a Master's Degree in Management of Human Resources and Organizations from UMH (2012) and a European PhD in Marketing and Strategic Business Management from UMH (2016, First Honors). I am currently a member of the European Social Marketing (ESMA) Board and I am an elected member of the Board of Directors of the International Social Marketing Association (iSMA).

I am part of the "Marketing" research group from 2017 where we have carried out several publications and communications at national and international conferences. I want to highlight my interest in research and international dissemination of my work, so I conducted a research stay at the University College of Dublin in 2015. Also, I am a reviewer for several international journals of high impact as well as international conferences in the field of marketing and business (eg., Journal of Consumer Behaviour, Tourism Management, Journal of Environmental Management, European Marketing Conference, among others).

My main line of research focuses on the study of the consumer behavior in the area of social marketing and tourism. Particularly focused on the conservation of natural resources (e.g., Journal of Environmental Psychology, Resources, Conservation and Recycling, Waste Management, Journal of Sustainable Tourism, Journal of Destination Marketing & Management, British Journal of Social Psychology, Urban Water Journal, among others) and in the behavior of young people regarding different addictions (e.g., Health Education Research Journal, Journal of Social Marketing, among others).