Ir a cuerpo Ir a Estudios, Gobernanza y organización
Logo UA
Research groups
  Marketing

General data

Field of study:
Social Sciences and Law Studies
Director:
CASADO DIAZ, ANA BELEN
Website:
E-mail:
francisco.mas@ua.es
Telephone:
+34 965903400 x 3142
Telephone:
+34 96 590 3611

Annual reports

Annual report
  • Análisis de la competencia en Marketing
  • Comportamiento del consumidor
  • Marketing turístico
  • Distribución comercial

 

 

Abilities

No data

 

Results

Nicolau, J.L. and Mas, F.J., "Stochastic modeling: A three-stage tourist choice Process", Annals of Tourism Research, volume 32, no. 1, 2005, 49-69. (JCR en 2005: 0,630). Mas, F.J., Nicolau, J.L. and Ruiz, F., "Asymmetric rivalry between strategic groups: response, speed of response and ex ante vs. ex post competitive interaction in the Spanish bank deposit market", Strategic Management Journal, volume 26, issue 8, 2005, 713-745. (JCR en 2005: 1,897). Nicolau, J.L. and Mas, F.J., "Heckit modelling of tourist expenditure: evidence from Spain", International Journal of Service Industry Management, volume 16, number 3, 2005, 271-293. (JCR en 2005: 0,635). Mas, F.J., Nicolau, J.L. and Ruiz, F., "Foreign diversification vs. concentration strategies and firm performance: Moderating effects of the market, product and firm factors", International Marketing Review, volume 23, number 1, 2006, 54-82. (JCR en 2006: 0,422). Nicolau, J.L. and Mas, F.J., "The influence of distance and prices on the choice of tourist destinations: The moderating role of motivations", Tourism Management, volume 27, issue 5, 2006, 982-996. (JCR en 2006: 0,856). Sellers, R. and Mas, F.J., "An empirical analysis of productivity growth in retail services: Evidence from Spain", International Journal of Service Industry Management, volume 18, number 1, 2007, 52-69. (JCR en 2007: 0,804). Ruiz, F., Mas, F.J. and Nicolau, J.L., "Two stage choice process of Foreign direct investment: Ownership structure and diversification mode", Journal of Business Research, volume 60, 2007, 795-805. (JCR en 2007: 0,878). Nicolau, J.L. and Mas F.J., "Sequential choice behavior: Going on vacation and type of destination", Tourism Management, 29(5), 2008, 1023-1034. (JCR en 2008: 1,274). Sellers, R. and Mas, F.J., "Technical efficiency in the retail food industry: The influence of inventory investment, wage levels and age of the firm", European Journal of Marketing, volume 43, issue 5/6, 2009, 652-669. (JCR en 2009: 0,756). Nicolau, J.L. and Mas, F.J., "Simultaneous analysis of whether and how long to go on holidays", The Service Industries Journal, volume 29, number 8, 2009, 1077-1092. (JCR en 2009: 0.283). Mas-Ruiz, F.J. and Ruiz-Moreno, F., "Rivalry within strategic groups and consequences for performance: The firm-size effects", Strategic Management Journal, 32, issue 12, 2011, 1286-1308. (JCR en 2011: 3,783; JCR a 5 años: 6.288). Mas-Ruiz, F.J., Ruiz-Moreno, F. and Ladrón de Guevara, A., "Asymmetric rivalry within and between strategic groups", Strategic Management Journal. En prensa.

 

 

Available relevant infrastructure

No data

 

Proyectos See search box

RELEVANT CONTRIBUTIONS TO RESEARCH PROJECTS
  • Project title: Análisis integral del sector turístico desde las perspectivas De gestión de la oferta y el comportamiento de la demanda
    Competitive: Yes
    European: No
    Public: Yes
    Project sponsors: MINISTERIO DE ECONOMIA Y EMPRESA
    Starting date: 01/01/2019
    Termination date: 31/12/2021
  • Project title: Ayuda para formación para el profesorado universitario
    Competitive: Yes
    European: No
    Public: Yes
    Project sponsors: MINISTERIO DE EDUCACION
    Starting date: 10/09/2018
    Termination date: 09/09/2022
  • Project title: Proliferación de productos como estrategia competitiva y sus implicaciones en los precios.
    Competitive: Yes
    European: No
    Public: Yes
    Project sponsors: GENERALITAT VALENCIANA
    Starting date: 15/12/2017
    Termination date: 14/12/2020
  • Project title: Modelización del efecto de las promociones de precio sobre las ventas de productos light y regulares
    Competitive: Yes
    European: No
    Public: Yes
    Project sponsors: MINISTERIO DE ECONOMIA Y EMPRESA
    Starting date: 01/01/2010
    Termination date: 31/12/2012
  • Project title: Promociones de precios: Modelización de sus efectos sobre la compra de productos no promocionados y el beneficio empresarial
    Competitive: Yes
    European: No
    Public: Yes
    Project sponsors: MINISTERIO DE EDUCACION
    Starting date: 01/10/2006
    Termination date: 30/09/2009
No data

Publications See search box

RELEVANT CONTRIBUTIONS IN JOURNALS
  • Title: Analyzing differences between different types of pro-environmental behaviors: Do attitude intensity and type of knowledge matter?
    Authors: Luis V. Casaló; José-Julián Escario; Rodriguez-Sanchez, C.
    Journals Resources Conservation and Recycling
    Volume: 149
    Pages: 56 - 64
    Date: 2019
    ISSN: 0921-3449
    DOI: 10.1016/j.resconrec.2019.05.024
  • Title: Analyzing hotel efficiency from a regional perspective: The role of environmental determinants
    Authors: Sellers-Rubio, R.; Casado-Diaz, A.B.
    Journals International Journal of Hospitality Management
    Volume: 75
    Pages: 75 - 85
    Date: 2018
    ISSN: 0278-4319
    DOI: https://doi.org/10.1016/j.ijhm.2018.03.015
  • Title: The effects of price promotion on relative virtue and vice food products
    Authors: Parreño-Selva, J.; Mas-Ruiz, F.J.; Ruiz-Conde, E.
    Journals International Food and Agribusiness Management Review (Online)
    Volume: 20
    Pages: 637 - 654
    Date: 2017
    ISSN: 1559-2448
    DOI: 10.22434/IFAMR2016.0109
  • Title: Effects of distance and first-time visitation on tourists` length of stay
    Authors: Nicolau, J.L.; Zach, F. y Tussyadiah, I.
    Journals Journal of Hospitality & Tourism Research
    Volume:
    Pages: -
    Date: 2017
    ISSN: 1096-3480
  • Title: Effects of general and particular online hotel ratings
    Authors: Park, S. y Nicolau, J.L.
    Journals Annals of Tourism Research
    Volume: 62
    Pages: 114 - 116
    Date: 2017
    ISSN: 0160-7383
RELEVANT PUBLISHED BOOKS
  • Title: Temas de Investigación Comercial. 7ª edición
    Authors: Mas, F.J.
    Editorial: Editorial ECU
    Date: 2016
    ISBN: 978-84-16704-80-4
  • Title: Estrategias y modalidades de ingreso para competir en mercados internacionales
    Authors: Zingone, L.; Ruiz-Moreno, F.
    Editorial: Universidad de Alicante
    Date: 2014
    ISBN: 8497172906
  • Title: Temas de Investigación Comercial, 6ª Edición
    Authors: Mas, F.J.
    Editorial: Club Universitario
    Date: 2012
    ISBN: 978-84-9948-713-7
  • Title: Dirección comercial: los instrumentos del marketing [EBOOK]
    Authors: Parreño-Selva, J.; Ruiz-Conde, E.; Casado-Díaz, A.B.
    Editorial: Editorial ECU
    Date: 2011
    ISBN: 9788499486154
  • Title: Enfoque holístico de las decisiones del turista
    Authors: Nicolau, J.L.
    Editorial: Centro de Estudios Ramón Areces, S.A.
    Date: 2010
    ISBN: 978-84-8004-975-7
RELEVANT PUBLISHED BOOK CHAPTERS
  • Book chapter title: El aporte visual de la etiqueta desde una perspectiva intercultural
    Book title: Langues, cultures et gastronomie : communication interculturelle et contrastes / Lenguas, culturas y gastronomía: comunicación intercultural y contrastes
    Authors: Sellers-Rubio, R.; Nicolau-Gonzalbez, J.L.
    Editorial: Peter Lang GmbH
    Pages: 169 - 188
    Date: 2018
    ISBN: 978-3-631-77652-0
  • Book chapter title: Las TICs y la dirección de TFGs en Economía y Empresa: Tutorización de alumnado en movilidad internacional
    Book title: XARXES-INNOVAESTIC 2017. Llibre d’actes REDES-INNOVAESTIC 2017. Libro de actas 
    Authors: Sancho Esper, F. y Rodríguez Sánchez, C.
    Editorial: Instituto de Ciencias de la Educación
    Pages: 342 - 342
    Date: 2017
    ISBN: 978-84-617-8972-6
  • Book chapter title: Cómo medir la competencia usando el enfoque de la Nueva Organización Industrial Empírica
    Book title: Business, Economy and Society. Issues for research in a knowledge and information society
    Authors: Ruiz-Moreno, Felipe
    Editorial: Universidad de Alicante
    Pages: 78 - 87
    Date: 2016
    ISBN: 978-84-608-2099-4

    RUA: http://hdl.handle.net/10045/54426
  • Book chapter title: ¿Tienen cabida en el mercado los vinos sostenibles?
    Book title: Business, Economy and Society. Issues for research in a knowledge and information society
    Authors: Sellers-Rubio, R.
    Editorial: Universidad de Alicante
    Pages: 69 - 77
    Date: 2016
    ISBN: 978-84-608-2099-4

    RUA: http://hdl.handle.net/10045/54426
  • Book chapter title: El mercado de los libros electrónicos en España
    Book title: Casos de comportamiento del consumidor. Reflexiones para la dirección de marketing.
    Authors: Casado-Díaz, A.B.; Ruiz-Moreno, F.
    Editorial: ESIC (Escuela Superior de Gestión Comercial y Marketing)
    Pages: 102 - 109
    Date: 2013
    ISBN: 978-84-7356-956-9
RELEVANT CONFERENCE PAPERS
  • Title: Supervivencia y rivalidad entre productos
    Authors: Campayo-Sánchez, F.; Mas-Ruiz, F.J.; Nicolau Gonzálbez, J.L.
    Type of participation: PAPER
    Conference name: Congreso Internacional de Marketing AEMARK
    Event type: Unión Europea
    City of performance: CÁCERES (España)
    Date of performance: 11/09/2019
  • Title: Protected Designatio of Origin: the role of reputation of collective brand members
    Authors: Sellers-Rubio, R.; Mas-Ruiz, F.; Sancho-Esper, F.
    Type of participation: PAPER
    Conference name: World Conference on Business and Management. WCBM
    Event type: Internacional no UE
    City of performance: Kuala Lumpur (Malasia)
    Date of performance: 26/06/2019
  • Title: Rivalidad y ciclo de vida en el sector automovilístico
    Authors: Campayo-Sánchez, F.; Mas-Ruiz, F.J.; Nicolau Gonzálbez, J.L.
    Type of participation: PAPER
    Conference name: Congreso internacional de Economía Aplicada Asepelt
    Event type: Unión Europea
    City of performance: Vigo (España)
    Date of performance: 19/06/2019
  • Title: Importance of selecting specific behaviors when developing environmental social marketing strategies
    Authors: Rodriguez-Sanchez, C.; Casaló, L.V.; Escario, J-J.
    Type of participation: PAPER
    Conference name: 48th European Marketing Conference (EMAC)
    Event type: Internacional no UE
    City of performance: Hamburgo (Alemania)
    Date of performance: 29/05/2019
  • Title: Análisis comparado de la eficiencia en el sector de distribución comercial de la Unión Europea
    Authors: Cruz-Roche, I.; Romero, J.; Sellers-Rubio, R.
    Type of participation: PAPER
    Conference name: Congreso Internacional de Marketing (AEMARK)
    Event type: Unión Europea
    City of performance: Barcelona (España)
    Date of performance: 05/09/2018