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Research groups
  Marketing

General data

Field of study:
Social Sciences and Law Studies
Website:
Telephone:
+34 965903400 x 3142
Telephone:
+34 96 590 3611

Annual reports

Annual report
  • Análisis de la competencia en Marketing
  • Comportamiento del consumidor
  • Marketing turístico
  • Distribución comercial

 

 

Abilities

No data

 

Results

Nicolau, J.L. and Mas, F.J., "Stochastic modeling: A three-stage tourist choice Process", Annals of Tourism Research, volume 32, no. 1, 2005, 49-69. (JCR en 2005: 0,630). Mas, F.J., Nicolau, J.L. and Ruiz, F., "Asymmetric rivalry between strategic groups: response, speed of response and ex ante vs. ex post competitive interaction in the Spanish bank deposit market", Strategic Management Journal, volume 26, issue 8, 2005, 713-745. (JCR en 2005: 1,897). Nicolau, J.L. and Mas, F.J., "Heckit modelling of tourist expenditure: evidence from Spain", International Journal of Service Industry Management, volume 16, number 3, 2005, 271-293. (JCR en 2005: 0,635). Mas, F.J., Nicolau, J.L. and Ruiz, F., "Foreign diversification vs. concentration strategies and firm performance: Moderating effects of the market, product and firm factors", International Marketing Review, volume 23, number 1, 2006, 54-82. (JCR en 2006: 0,422). Nicolau, J.L. and Mas, F.J., "The influence of distance and prices on the choice of tourist destinations: The moderating role of motivations", Tourism Management, volume 27, issue 5, 2006, 982-996. (JCR en 2006: 0,856). Sellers, R. and Mas, F.J., "An empirical analysis of productivity growth in retail services: Evidence from Spain", International Journal of Service Industry Management, volume 18, number 1, 2007, 52-69. (JCR en 2007: 0,804). Ruiz, F., Mas, F.J. and Nicolau, J.L., "Two stage choice process of Foreign direct investment: Ownership structure and diversification mode", Journal of Business Research, volume 60, 2007, 795-805. (JCR en 2007: 0,878). Nicolau, J.L. and Mas F.J., "Sequential choice behavior: Going on vacation and type of destination", Tourism Management, 29(5), 2008, 1023-1034. (JCR en 2008: 1,274). Sellers, R. and Mas, F.J., "Technical efficiency in the retail food industry: The influence of inventory investment, wage levels and age of the firm", European Journal of Marketing, volume 43, issue 5/6, 2009, 652-669. (JCR en 2009: 0,756). Nicolau, J.L. and Mas, F.J., "Simultaneous analysis of whether and how long to go on holidays", The Service Industries Journal, volume 29, number 8, 2009, 1077-1092. (JCR en 2009: 0.283). Mas-Ruiz, F.J. and Ruiz-Moreno, F., "Rivalry within strategic groups and consequences for performance: The firm-size effects", Strategic Management Journal, 32, issue 12, 2011, 1286-1308. (JCR en 2011: 3,783; JCR a 5 años: 6.288). Mas-Ruiz, F.J., Ruiz-Moreno, F. and Ladrón de Guevara, A., "Asymmetric rivalry within and between strategic groups", Strategic Management Journal. En prensa.

 

 

Available relevant infrastructure

No data

 

RELEVANT CONTRIBUTIONS TO RESEARCH PROJECTS
  • Project title: Análisis integral del sector turístico desde las perspectivas De gestión de la oferta y el comportamiento de la demanda
    Competitive: Yes
    European: No
    Public: Yes
    Project sponsors: MINISTERIO DE ECONOMIA Y EMPRESA
    Starting date: 01/01/2019
    Termination date: 31/12/2021
  • Project title: Ayuda para formación para el profesorado universitario
    Competitive: Yes
    European: No
    Public: Yes
    Project sponsors: MINISTERIO DE EDUCACION
    Starting date: 10/09/2018
    Termination date: 09/09/2022
  • Project title: Proliferación de productos como estrategia competitiva y sus implicaciones en los precios.
    Competitive: Yes
    European: No
    Public: Yes
    Project sponsors: GENERALITAT VALENCIANA
    Starting date: 15/12/2017
    Termination date: 14/12/2020
  • Project title: Modelización del efecto de las promociones de precio sobre las ventas de productos light y regulares
    Competitive: Yes
    European: No
    Public: Yes
    Project sponsors: MINISTERIO DE ECONOMIA Y EMPRESA
    Starting date: 01/01/2010
    Termination date: 31/12/2012
  • Project title: Promociones de precios: Modelización de sus efectos sobre la compra de productos no promocionados y el beneficio empresarial
    Competitive: Yes
    European: No
    Public: Yes
    Project sponsors: MINISTERIO DE EDUCACION
    Starting date: 01/10/2006
    Termination date: 30/09/2009
No data

Publications See search box

RELEVANT CONTRIBUTIONS IN JOURNALS
  • Title: Analyzing differences between different types of pro-environmental behaviors: Do attitude intensity and type of knowledge matter?
    Authors: Luis V. Casaló; José-Julián Escario; Rodriguez-Sanchez, C.
    Journals Resources Conservation and Recycling
    Volume: 149
    Pages: 56 - 64
    Date: 2019
    ISSN: 0921-3449
    DOI: 10.1016/j.resconrec.2019.05.024
  • Title: Analyzing hotel efficiency from a regional perspective: The role of environmental determinants
    Authors: Sellers-Rubio, R.; Casado-Diaz, A.B.
    Journals International Journal of Hospitality Management
    Volume: 75
    Pages: 75 - 85
    Date: 2018
    ISSN: 0278-4319
    DOI: https://doi.org/10.1016/j.ijhm.2018.03.015
  • Title: The effects of price promotion on relative virtue and vice food products
    Authors: Parreño-Selva, J.; Mas-Ruiz, F.J.; Ruiz-Conde, E.
    Journals International Food and Agribusiness Management Review (Online)
    Volume: 20
    Pages: 637 - 654
    Date: 2017
    ISSN: 1559-2448
    DOI: 10.22434/IFAMR2016.0109
  • Title: Effects of distance and first-time visitation on tourists` length of stay
    Authors: Nicolau, J.L.; Zach, F. y Tussyadiah, I.
    Journals Journal of Hospitality & Tourism Research
    Volume:
    Pages: -
    Date: 2017
    ISSN: 1096-3480
  • Title: Effects of general and particular online hotel ratings
    Authors: Park, S. y Nicolau, J.L.
    Journals Annals of Tourism Research
    Volume: 62
    Pages: 114 - 116
    Date: 2017
    ISSN: 0160-7383
RELEVANT PUBLISHED BOOKS
  • Title: Temas de Investigación Comercial. 7ª edición
    Authors: Mas, F.J.
    Editorial: Editorial ECU
    Date: 2016
    ISBN: 978-84-16704-80-4
  • Title: Estrategias y modalidades de ingreso para competir en mercados internacionales
    Authors: Zingone, L.; Ruiz-Moreno, F.
    Editorial: Universidad de Alicante
    Date: 2014
    ISBN: 8497172906
  • Title: Temas de Investigación Comercial, 6ª Edición
    Authors: Mas, F.J.
    Editorial: Club Universitario
    Date: 2012
    ISBN: 978-84-9948-713-7
  • Title: Dirección comercial: los instrumentos del marketing [EBOOK]
    Authors: Parreño-Selva, J.; Ruiz-Conde, E.; Casado-Díaz, A.B.
    Editorial: Editorial ECU
    Date: 2011
    ISBN: 9788499486154
  • Title: Enfoque holístico de las decisiones del turista
    Authors: Nicolau, J.L.
    Editorial: Centro de Estudios Ramón Areces, S.A.
    Date: 2010
    ISBN: 978-84-8004-975-7
RELEVANT PUBLISHED BOOK CHAPTERS
  • Book chapter title: El aporte visual de la etiqueta desde una perspectiva intercultural
    Book title: Langues, cultures et gastronomie : communication interculturelle et contrastes / Lenguas, culturas y gastronomía: comunicación intercultural y contrastes
    Authors: Sellers-Rubio, R.; Nicolau-Gonzalbez, J.L.
    Editorial: Peter Lang GmbH
    Pages: 169 - 188
    Date: 2018
    ISBN: 978-3-631-77652-0
  • Book chapter title: Las TICs y la dirección de TFGs en Economía y Empresa: Tutorización de alumnado en movilidad internacional
    Book title: XARXES-INNOVAESTIC 2017. Llibre d’actes REDES-INNOVAESTIC 2017. Libro de actas 
    Authors: Sancho Esper, F. y Rodríguez Sánchez, C.
    Editorial: Instituto de Ciencias de la Educación
    Pages: 342 - 342
    Date: 2017
    ISBN: 978-84-617-8972-6
  • Book chapter title: Cómo medir la competencia usando el enfoque de la Nueva Organización Industrial Empírica
    Book title: Business, Economy and Society. Issues for research in a knowledge and information society
    Authors: Ruiz-Moreno, Felipe
    Editorial: Universidad de Alicante
    Pages: 78 - 87
    Date: 2016
    ISBN: 978-84-608-2099-4

    RUA: http://hdl.handle.net/10045/54426
  • Book chapter title: ¿Tienen cabida en el mercado los vinos sostenibles?
    Book title: Business, Economy and Society. Issues for research in a knowledge and information society
    Authors: Sellers-Rubio, R.
    Editorial: Universidad de Alicante
    Pages: 69 - 77
    Date: 2016
    ISBN: 978-84-608-2099-4

    RUA: http://hdl.handle.net/10045/54426
  • Book chapter title: El mercado de los libros electrónicos en España
    Book title: Casos de comportamiento del consumidor. Reflexiones para la dirección de marketing.
    Authors: Casado-Díaz, A.B.; Ruiz-Moreno, F.
    Editorial: ESIC (Escuela Superior de Gestión Comercial y Marketing)
    Pages: 102 - 109
    Date: 2013
    ISBN: 978-84-7356-956-9
RELEVANT CONFERENCE PAPERS
  • Title: Supervivencia y rivalidad entre productos
    Authors: Campayo-Sánchez, F.; Mas-Ruiz, F.J.; Nicolau Gonzálbez, J.L.
    Type of participation: PAPER
    Conference name: Congreso Internacional de Marketing AEMARK
    Event type: Unión Europea
    City of performance: CÁCERES (España)
    Date of performance: 11/09/2019
  • Title: Protected Designatio of Origin: the role of reputation of collective brand members
    Authors: Sellers-Rubio, R.; Mas-Ruiz, F.; Sancho-Esper, F.
    Type of participation: PAPER
    Conference name: World Conference on Business and Management. WCBM
    Event type: Internacional no UE
    City of performance: Kuala Lumpur (Malasia)
    Date of performance: 26/06/2019
  • Title: Rivalidad y ciclo de vida en el sector automovilístico
    Authors: Campayo-Sánchez, F.; Mas-Ruiz, F.J.; Nicolau Gonzálbez, J.L.
    Type of participation: PAPER
    Conference name: Congreso internacional de Economía Aplicada Asepelt
    Event type: Unión Europea
    City of performance: Vigo (España)
    Date of performance: 19/06/2019
  • Title: Importance of selecting specific behaviors when developing environmental social marketing strategies
    Authors: Rodriguez-Sanchez, C.; Casaló, L.V.; Escario, J-J.
    Type of participation: PAPER
    Conference name: 48th European Marketing Conference (EMAC)
    Event type: Internacional no UE
    City of performance: Hamburgo (Alemania)
    Date of performance: 29/05/2019
  • Title: Análisis comparado de la eficiencia en el sector de distribución comercial de la Unión Europea
    Authors: Cruz-Roche, I.; Romero, J.; Sellers-Rubio, R.
    Type of participation: PAPER
    Conference name: Congreso Internacional de Marketing (AEMARK)
    Event type: Unión Europea
    City of performance: Barcelona (España)
    Date of performance: 05/09/2018