Assistant professor of Marketing at the Marketing Department of the University of Alicante. Previously, he was academic coordinator of the Degree in Marketing at the International University of La Rioja (UNIR) and consulting professor at the Faculty of Economics and Business of the Open University of Catalonia. He has also been a visiting researcher at Vytautas Magnus University (Lithuania). Throughout his career, he has combined teaching and research with professional activity in the field of marketing, which he carried out for over ten years in both private companies and nonprofit organizations.

PhD in Marketing (University of Valencia, University of Alicante, University Jaume I), Master's Degree in Marketing and Market Research (University of Valencia, University of Alicante, University Jaume I) and Bachelor's degree in Advertising and PR (University of Alicante).

He has been the principal investigator of a European project funded by the Transform4EU alliance and co-funded by the European Commission, focused on digital marketing communications and nonprofit organizations. He has also served as a participating researcher in a national neuromarketing project. In addition, he has coordinated and participated in teaching innovation projects. The results of his research have been published in Journal of Business Research, International Journal of Advertising, Current Issues in Tourism, and Journal of Electronic Commerce Research, among others. He has also presented papers at national and international conferences.