Assistant professor of Marketing at the Marketing Department of the University of Alicante. Previously, he was academic coordinator of the Degree in Marketing at the International University of La Rioja (UNIR) and consulting professor at the Faculty of Economics and Business of the Open University of Catalonia.

PhD in Marketing (University of Valencia, University of Alicante, University Jaume I), Master's Degree in Marketing and Market Research (University of Valencia, University of Alicante, University Jaume I) and Bachelor's degree in Advertising and PR (University of Alicante).

His research lines are focused on marketing communications and consumer behavior in digital settings. His work has been published in Journal of Business Research, International Journal of Advertising and Journal of Electronic Commerce Research. He has also presented some papers at national and international conferences.