Maria D. De Juan Vigaray has a PhD in Marketing, she is an associate professor in Marketing at the Faculty of Economics and Business Administration at the University of Alicante (Spain), and a visiting assistant professor at IÉSEG School of Management in France. She teaches Principles of Marketing and Marketing Channels and Retailing (undergraduates) and in the Master of Marketing and the Master of Local Development and Land Innovation at the University of Alicante. She has collaborated with the University of Florida (USA), Southampton Business School SSU (Southampton Solent University, UK), and Spanish Business Schools including ESIC (Madrid) and ESADE (Barcelona). She has written books in Spanish, The Appeal Shopping Centres have on Consumers", Sales Promotions, Channels and Retailing: Commercial Distribution in Practice and Consumer Values and Lifestyles. Her research work is focused, on the one hand, on the area of consumer and tourist shopping behavior and retailing and, on the other hand, on educational innovation. She is director of the multidisciplinary network IDOi (Spanish acronym for teaching research and innovation), which centres on projects related to quality in teaching and learning. Along the same lines, and as a complement to her teaching work, she has acted as a tutor in the Tutorial Action Plan at UA since 2006, offering individual support to students seeking advice on their degree. She has also been a tutor on the 'Leonardo Da Vinci' training programme for the Faculty of Economics and Business Administration at UA since the start of the academic year 2000 and has tutored students in Germany, Ireland and Belgium, to mention just some. Dr. De Juan has also published articles about retailing and consumer behaviour in international journals, including the Journal of the Academy of Marketing Science, Journal of Consumer Psychology and the Journal of Tourism Management, and edited several books. Her research focuses on cultural issues, tourist shopping behaviour, retailing, merchandising and educational innovation.