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Curriculum breve
  PINILLOS LAFFON, ALBERTO

Brief curriculum
PINILLOS LAFFON, ALBERTO

Personal data

E-mail:
Tel. No.
+34 965903400 x 2665
Location:

Current professional activity

Position:
PROFESOR/A CONTRATADO/A DOCTOR/A (LOU)
Dept.
Institutes:
No data.
Groups:
UNESCO Code:
No data.

Academic background

  • DOCTOR EN CIENCIAS SOCIALES
    UNIVERSIDAD DE ALICANTE (17/11/2014)
  • LICENCIADO EN CIENCIAS DE LA INFORMACIÓN
    UNIVERSIDAD COMPLUTENSE DE MADRID (03/03/1983)

Alberto Pinillos Laffón (1956) has been a professor at this University since the 2000/2001 academic year. He has a degree in Advertising and Public Relations from the Complutense University of Madrid -Faculty of Information Sciences (1983) - and a doctorate in Social Sciences from the University of Alicante (2014). Specialized in the areas of creativity and corporate communication, he has been a creative writer and associate creative director in multinational, national and local advertising agencies from 1983 to 1995. He has been a self-employed corporate communication consultant from 1995 to 2009, combining his professional activities with teaching at the University of Alicante, where he has been Associate Professor from the 2000/2001 academic year to the 2009 academic year. From 2010 to 2014 he has been Assistant Professor and later Assistant-Doctor until 2018 teaching the subjects Advertising Language and Preparation of Advertising texts . From 2019 to the present, he is a Contracted Professor-Doctor teaching and coordinating the Advertising Language subject. Likewise, since 2015 he has been a professor of the official master's degree in Communication and Creative Industries at the University of Alicante, teaching in the field of verbal identity of brands belonging to the program of the subject Strategic Branding and intangibles in creative industries. Regarding the most recent publications in the aforementioned line of research, it is worth highlighting, among others, the participation in the book Black brands in the age of transparency, published by the Gedisa publishing house in 2018, coordinated by Fernando Olivares and prefaced by Al Ries. A work that addresses the current problems of leading companies and global brands of our time, bringing to light aspects as important as they are unknown that reveal their lack of transparency or opacity for their recipients and beneficiaries.