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Curriculum breve
  PÉREZ MARIN, ARMINDA

Brief curriculum
Pérez Marin, Arminda
Pérez Marin, Arminda
RUA

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Current professional activity

Position:
PROFESOR/A ASOCIADO/A LOU
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Academic background

  • Licenciatura en Periodismo
    Universidad Miguel Hernández de Elche (22/10/2015)
  • MÁSTER UNIVERSITARIO EN PROFESORADO DE EDUCACIÓN SECUNDARIA OBLIGATORIA Y BACHILLERATO, FORMACIÓN PROFESIONAL Y ENSEÑANZA DE IDIOMAS
    Facultat d'Educació. Universitat d'Alacant (01/12/2012)
  • Licenciatura Publicidad y Relaciones Públicas
    University Alicante (01/06/2008)

Associate Professor of the courses Corporate Image, New Trends in Brand Management, and Fundamentals of Creativity in the Bachelor's Degree in Advertising and Public Relations.
Associate Professor of Corporate Image and Business Identity in the Master’s in Business Administration – MBA.

PhD Candidate at EIDUA (International Doctoral School of the University of Alicante).
Research Program: Business, Economy, and Society.
Research Line: Brands, Consumption, and Pets.

Collaborating Professor at the UA Corporate Brand Chair and Corporate Brand Research Group (UA.BRANDSCIENCE).


Marketing and Communication Manager
Automóviles Gomis S.A. (2010 - 2022) and Grupo Japemasa (2022 - Present): Comprehensive management of the marketing department in official dealerships of Renault, Dacia, and Alpine brands in Alicante, Granada, and Jaén.
Main Responsibilities:Market research and competitive analysis
Design, planning, and execution of marketing strategies
Development and supervision of advertising campaigns
Public relations management and organization of corporate events
Internal communication and coordination of a press office

Academic Background
Master’s in Secondary and Vocational Education Teaching – University of Alicante
Bachelor’s Degree in Journalism – Miguel Hernández University
Bachelor’s Degree in Advertising and Public Relations – University of Alicante
Expert Degree in Protocol – International School of Protocol, Miguel Hernández University
Teaching Certification for Foreign Language Education (French) – University of Alicante
Teaching Certification for Valencian Language Education – Miguel Hernández University

International Academic Experience
Erasmus Student Exchange: Université Paris Dauphine
Erasmus Teaching Mobility (PDI Faculty Exchange): Université Paris Est Créteil - Val de Marne, IAE Gustave Eiffel

Publications
Author of Chapter 6 in Delgado, F. O. (2021). Black Brands: In the Age of Transparency. GEDISA.