Alba-María Martínez-Sala holds a PhD from the Miguel Hernández University: Fine Arts (Art and graphic design) and an Extraordinary Doctorate Award from the Miguel Hernández University (2015-2016). Degree in Information Sciences, Advertising and Public Relations: Universidad Complutense de Madrid. Professor in the Degree of Advertising and Public Relations, in the field of advertising and public relations strategy at the University of Alicante. Member of the Department of Communication and Social Psychology’s Standing Committee since the 2019-2020 academic year.

Her main lines of research focus on communication and digital marketing strategies, under the most current premises and trends: experiential and relational marketing, both in the public and private spheres. Her latest works contribute to the analysis of the impact of the web 2.0 model in both areas.

It belongs to the research groups Experiential Marketing, Events and Integrated Communication (MAE-CO) and Ageing & Communication (AgeCOM) from the University of Alicante and Strategic Communication Management (GCE, Private Technical University of Loja, Ecuador).

She is also part of the team of the Generational Digital Gap Chair of the UA and is a member of the Instituto Universitario de Estudios Sociales de América Latina (IUESAL).

She has been distinguished as an honorary professor by the Catholic University of Miami (USA).

She has worked in different private organizations in the field of advertising and RR. PP. Her work has been developed mainly in the departments of media, accounts and coordination, being one of his usual functions the design and development of strategies in these areas. Hierarchically, she has held both intermediate and management positions and has worked for international, national and local accounts of a private and public nature.