Ir a cuerpo Ir a Estudios, Gobernanza y organización
Logo UA
Curriculum breve
  MARTINEZ SALA, ALBA MARIA

Brief curriculum
MARTINEZ SALA, ALBA MARIA

Personal data

E-mail:
Tel. No.
+34 965903400 x 2665
Location:

Current professional activity

Position:
PROFESOR/A AYUDANTE DOCTOR/A (LOU)
Dept.
Institutes:
No data
Groups:
UNESCO Code:
No data

Academic background

  • Bellas Artes (Diseño gráfico e interactividad)
    Universidad Miguel Hernández de Elche (22/10/2015)
  • Ciencias de la Información. Publicidad y RR.PP
    Universidad Complutense de Madrid (30/06/1993)

Alba-María Martínez-Sala holds a PhD from the Miguel Hernández University: Fine Arts (Art and graphic design) and an Extraordinary Doctorate Award from the Miguel Hernández University (2015-2016). Degree in Information Sciences, Advertising and Public Relations: Universidad Complutense de Madrid. Professor in the Degree of Advertising and Public Relations, in the field of advertising and public relations strategy at the University of Alicante and in the Official Master in Organization of Events, Protocol and Institutional Relations of IMEP, in the field of Relational and experiential marketing.
His main lines of research focus on communication and digital marketing strategies, under the most current premises and trends: experiential and relational marketing, both in the public and private spheres. His latest works contribute to the analysis of the impact of the web 2.0 model in both areas.
It belongs to the research group Communication and specific audiences (Compubes, University of Alicante) and Strategic Communication Management (GCE, Private Technical University of Loja, Ecuador).
He has worked in different private organizations in the field of advertising and RR. PP His work has been developed mainly in the departments of media, accounts and coordination, being one of his usual functions the design and development of strategies in these areas. Hierarchically, he has held both intermediate and management positions and has worked for international, national and local accounts of a private and public nature.