Javier Martínez Falcó is Assistant Professor in the Department of Business Organization at the University of Alicante (UA) and Research Fellow in the Department of Geography and Environmental Studies at the University of Stellenbosch. He has a PhD with international mention in the area of Business, Economics and Society, obtaining this distinction through his predoctoral stay at Sonoma State University (USA, 2022). He has also completed four postdoctoral stays at Stellenbosch University (South Africa, 2023), Burgundy School of Business (France, 2022 and 2023), Lublin University of Technology (Poland, 2023) and RMIT University Vietnam (Vietnam, 2024).

In his career as a researcher, he has published articles in relevant journals such as Journal of Cleaner Production, Corporate Social Responsibility and Environmental Management, Journal of Intellectual Capital, Management Decision or British Food Journal, among others, indexed in the Journal Citation Reports (JCR) and/or SCOPUS. Currently, he has more than 40 JCRs. On the other hand, he has published several book chapters, most of them in prestigious publishers in the field of Social Sciences, such as Emerald, Springer, Palgrave Macmillan, Octaedro and IGI-GLOBAL (Q1 in the Scholarly Publishers Indicators-CSIC). His research has been reflected in more than a hundred participations as speaker in national and international conferences, being also member of the scientific committee and organizer in several congresses. Among them, it is worth mentioning his role as co-founder of the Conference on Economics and Management of Wine Companies (3rd Edition) and the Conference on Wine Tourism (1st Edition).

As a teacher, his experience is focused on the field of business management, having taught subjects related to the strategic management of the company in the degree in Business Administration and Management (ADE), and the double degrees in Law and ADE (DADE), Tourism and ADE (TADE) and Engineering and ADE (I2ADE), as well as in the degree in Gastronomy and Culinary Arts. In this line, he has directed several Final Degree Projects (TFG) and Master's Degree (TFM), and has served as a member of the tribunal in TFG and TFM defenses on several occasions. He is a tutor of the Tutorial Action Program (PAT) and mobility tutor of the Faculty of Economics and Business Administration (PAT-MOBILITY). Given his interest in improving his teaching skills in English and, at the same time, strengthening ties with European educational institutions, he has carried out seven mobilities within the KA103-KA131 program: University of Fernando Pessoa (Portugal, 2021), Goce Delcev University (North Macedonia, 2022), Hogeschool van Amsterdam (Netherlands, 2022), Arcada University of Applied Sciences (Finland, 2022), University of Toulouse Jean Jaurès (France, 2022), Lublin University of Technology (Poland, 2023) and University of Primorska (Slovenia, 2024). He has also been Guest Lecturer at the Wine Business Instute at Sonoma State University, a pioneering institution in the scientific study of the California wine industry.