Inés Leal Rico, a graduate in Advertising and Public Relations from the Complutense University of Madrid, holding an official Master's degree in Information Society and Knowledge from the UOC, functions as a professional in the field of communication. Since 2018, she has served as an Associate Professor in the Department of Communication and Social Psychology at UA, teaching courses in Creative Strategy and Conceptualization in the Advertising and Public Relations undergraduate program, Advertising and Public Relations in Tourism for the tourism program, and Strategic Communication Planning in the Master in Communication and Creative Industries at UA (Comincrea).

Her diverse professional experience encompasses roles in the corporate sector, collaborating in the communication department of advertisers, as well as independently as a freelance Communication Specialist in the field of social communication.

In her doctoral thesis, she investigates subvertising as a communicative phenomenon, exploring the relationship between activist audiences and subcultures associated with the anti-brand movement. Her approach is characterized by the practical application of theoretical knowledge, always seeking to learn and evolve in the dynamic field of communication and its social impact.