PhD in Communication from the CEU-Cardenal Herrera University, master's degree in Integral Communication from the Complutense University of Madrid, executive master's degree in Community Management from the University of Alicante and second-cycle undergraduate degree in Advertising and Public Relations from the University of Alicante, with the Undergraduate Degree Special Award and the second Spanish National Award.

Accredited as a senior university lecturer by the National Agency for Quality Assessment and Accreditation of Spain and with a six-year research activity period (2009-2015) from the Valencia Region Agency for Prospective Planning and Assessment (AVAP) and CNEAI (2011-2017), she teaches at the University of Alicante's undergraduate degree in Advertising and Public Relations. She was also a lecturer at the CEU-Cardenal Herrera University's former second-cycle degree in Advertising and Public Relations and at several postgraduate courses.

She has worked in media agencies (Netthink, Initiative) and digital media (Ya.com, Vocento) in Spain and Belgium and has authored many publications on online advertising planning, marketing in social media and digital communication, such as the books Estrategias empresariales en la Web 2.0. Las redes sociales online and La comunicación en cambio constante or the report "Tendencias en planificación publicitaria online" released by the Spanish Association for Media Research (AIMC).