Professor at the Department of Social Psychology & Communication, University of Alicante (Spain). Bachelor’s degree in Psychology, PhD in Sociology. Former Senior Advertising Producer for Publiespaña (Fininvest Group). Professor in the degree program in Advertising & Public Relations, in the area of advertising creativity, and Coordinator of the master's program in Communication & Creative Industries (2016-21).

Notable publications include the following books (Comunicación publicitaria de juguetes en television, 2004 and Marketing Infantil, 2008), and indexed journal articles: Learned Published, C&S, JOItmC (2021); Clinical Obesity, Heliyon, SoSci, GacSani, Communications, FrontPsychol; EPI (2020); SocSci, RLCS, HyCS (2019); RLCS, Publications, C&S (2018); RLCS (2017); Ibersid, IJOC (2016); Cuadernos.info, REDC, RLCS (2014); HyCS (2013); Comunicar, EPI (2012). Index H (GS):18, index i10:23, Publons, H index:5, in 2021.

Her main lines of research are Scientific Communication, Advertising Creativity, and Communication targeted to Childhood.

Principal Investigator for the Communication and Childhood research group. Scientific Politic Board member (AE+IC), Vice-President of Kids&Com, and founder of PlatCom. Member of ECREA. Editor of Mediterranean Journal of Communication. Honorary Member of RELAIP. Winner of the 14th Hermes Prize (2017) awarded by ATR-CV (ICMedia) for teaching and research in support of responsible communication. Internship in the Universitè du Quebec a Chicoutimi (Canada) and Glasgow Caledonian U. (UK).
Experience as an assessor: Horizon2020, ANEP, AGAUR y ANECA.