I am Senior Lecturer (TU) since 2020 with 12 years of professional experience working in media and communication. I got the Journalism degree in 2000 at UAB and the Ph.D. in Audiovisual Communication at the University of Alicante, with International Mention, in 2015, and Extraordinary Doctorate Award (2019). My main streams of research are communication, digital media, social media, creative and cultural industries, and gender studies. I belong to the Department of Communication and Social Psychology where I coordinate the Master Communication and Creative Industries. I have been teaching Media Semiotics in the Advertising and PR degree since 2010 and I am currently advising two doctoral thesis. From 2010 to 2021 I have directed 57 academic papers, of which 14 are TFMs and the rest TFGs. I have published 36 publications in impact journals indexed in JCR, Scopus, and ESCI such as the International Journal of Communication, Communication and Society, Future Internet, and chapters in Routledge, Springer, Dinkynson. She has peer-reviewed articles for several of the above journals and others indexed in SCOPUS Q1 and Q2. Recently she got the scholarship RECUALI21 to improve her research at the Department of Media, Communication and Cultural Studies at Goldsmiths, University of London.

I am the principal research person (PI) of the emerging project GV/2021/169 Sorority Lab funded by the Generalitat Valenciana (2021) and the emergent research project funded by the UA (2017). In addition, I have been in 3 other projects funded by the MINECO and 1 project funded by the Generalitat Valenciana. She has participated in more than thirty national and international conferences in London, Holland, Germany, Finland, the UK, Portugal, and Puerto Rico, related communication, digital media, advertising, and YouTube. She was an invited speaker at Trasmedial Club in Berlin (2016) and at the cultural center La Madraza of the University of Granada (2021). Besides, I was part of the scientific committee of 9 international congresses, two of which he has been part of the organizing committee. I am a member of the research group "Cultural Industries today: production, dissemination, management, and consumption of cultural products in the information age (IICCXXI)" (VIGROB-008) at UA since 2010. 

Regarding international projection, I was visiting lecturer for a European project at ORT University (Uruguay, 2014). I lectured at Glasgow Caledonian University (GCU) (2018,2029) and at the University of Pardubice (Czech Republic) via the Erasmus Teaching Staff program (2018 and 2019). I account 15 months of stay research in Communication, Creatives Industries Departments: City University of London (5 months, 2013), GCU London (4 months, 2017), Universidad Complutense de Madrid (4 months, 2015), and Universidad de Navarra (2 months, 2016). Regarding knowledge transfer, he is part of the Freefakeadmin group of the UA of CENID, an Agreement between the UA and Diputación de Alicante (CENID) for knowledge transfer. Regarding awards, I won the Prat Gaballí national research award (2009) and I got the Research Grant from the Instituto Alicantino de Cultura (2012).