RESUME:

More than 20 years of responsibility in companies such as Carrefour, General Electric, Banco Sabadell-CAM and Necomplus. Reference in the Customer Experience and Innovation culture (Design Thinking).
Extensive background within business associations such as the Circle of Directors, the Mediterranean Marketing Club or the Spain CEO Club.
PDI teacher at the University of Alicante and in various Business Schools. Mentor in the Lean CT entrepreneurship program. Director of the University-Company conference "Ideation Day" and the Rafael Altamira summer course "HOW TO INNOVATE IN YOUR COMPANY: FROM DESIGN THINKING TO BUSINESS MODEL CANVAS". Regular speaker and columnist on innovation, clients, strategy and trends. Organizer of the business conferences "Desafío CEO" and "Human experience".

BUSINESS WORK LIFE:

•I began my working life at the Carrefour Group, the European leader in large distribution, where I held the positions of branch manager, management controller and, within marketing, I was responsible for the development of the loyalty program and the credit card.
•Later, I worked in a joint venture between General Electric Money Bank and Caja Mediterráneo, as head of campaigns and direct marketing, innovating in strategies based on segmentation, the customer life cycle and one-to-one campaigns.
•At Grupo Necomplus, a company that manages clients and processes on behalf of major brands, I was Director of Marketing, Communication and Customer Experience, also leading the contact center/backoffice services business unit for companies such as Caixabank, DKV or Goldcar.
•After a period as an Associate in the strategy and process consultancy Improven, today I am Founder and Director of the innovation project and customer experience design consultancy Expeinnova. With roles as consultant and trainer in companies and mentor for startups.