Associate University Professor (Senior Lecturer) since 2018 in the Department of Communication and Social Psychology -University of Alicante- (UA). Two
teaching quinquennia and two recognized six-year research periods (National Committee of Research Activity Evaluation -CNEAI-).Since 2021, director of the research group of the University of Alicante: Communication, Food and Consumption (FOODCO).

Degree in Advertising and Public Relations from the University of Alicante (2004), in the last year she obtained a collaboration grant for research initiation (Ministry of Education).  Phd from the same university in 2011 with the thesis entitled Formal and content analysis of food spots aimed at children, with the qualification of outstanding cum laude.

Since 2007 she has been teaching on the official degree in Advertising and Public Relations at the UA. Her teaching work focuses on the subject Fundamentals of Communication II.  She also teaches Business and Market of the Creative Economy (COMINCREA Master's Degree) and Online Media Writing (Master's Degree in Digital Communication).

She has participated in numerous R+D+i projects and directed two of them: 1) Study of the presence of health messages in food advertising (GRE12-18) funded by the University of Alicante; and 2) Health claims in food advertising and consumer understanding funded by the Generalitat Valenciana (GV/2016/088).

She has been a visiting researcher at several European universities: Autonomous University of Barcelona, University of Edinburgh and University of Amsterdam.

Her current line of research is focused on information on the health benefits of functional foods, both through advertising and labelling and consumer understanding.