Professor of the Department of Communication and Social Psychology at the University of Alicante. Degree in Psychology and PhD in Sociology. Former Senior Advertising Producer at Publiespaña. Lecturer of the Degree in Advertising and Public Relations in advertising creativity. Department Director (2009-2013). Coordinator of the Master's Degree in Communication and Creative Industries (2016-21). Six-year periods: 4.

Lines of research: communication and childhood; scientific communication; innovation in advertising creativity. Numerous outstanding publications consultable in the following databases: Clarivate WoS, Scopus, Google Scholar and Dialnet.

PI of the R&D project of the National Plan (SEJ200401830) and 3 regional ones; participation in more than 10 national and 1 European R&D projects (JUST/2015/RD AP/AG/CORP4000009182). Steering Group of UNICEF and Ipsos MORI (UNICEF-37B). PI Communication and Specific Audiences Group (2003-2024). Founding partner of AE+IC. Vice-President of Kids&Com. Founder of PlatCom. Member of the Ibero-American Observatory of Scientific Communication Journals. Editor of Revista Mediterránea de Comunicación (Scopus Q1, Cultural Studies; Q2, Communication and Q3 in JCR/ESCI Communication, JCI, in 2023). Honorary Member of RELAIP. XIV Hermes Award (2017) for teaching and research career in defence of responsible Communication. Stays: U. du Quebec a Chicoutimi (Canada) and Glasgow Caledonian U. Evaluator for Horizon2020, ANEP, AGAUR, ANECA, UNIBASQ, ACCUA and the Economic and Social Committee of the Valencian Community, among others.