She defines herself as a voracious learner and a collector of experiences. As an Assistant Professor (Profesora Ayudante Doctora) in the Department of Communication and Social Psychology at the University of Alicante, she currently coordinates and teaches the subject of Advertising Copywriting (Elaboración de textos publicitarios) in the Degree in Advertising and Public Relations.
She holds a PhD from the Autonomous University of Barcelona (2016) with a thesis on the illusion of conversation in online advertising copywriting, and has an extensive professional background of over 15 years as a copywriter and creative director,. She has worked in multinational agencies such as Ogilvy One, Delvico Bates, or Orbital BBDO, creating campaigns for brands including Audi, Volkswagen, Seat, Sony, Kalia, La Caixa, and Danone.
Her research focuses on the dialogicity of advertising texts, teaching quality, and the pedagogical value of Final Degree Projects as an integral learning process. She is a member of research and innovation groups and networks such as ITUC (Industry of University Projects and Quality), CreaCom, Ideàrium, and COMPUBES.