With more than 25 years of experience in Business Administration, she has created and managed projects related to cultural tourism, communication, museography, and heritage enhancement.

Trained in Business Administration and Tourism, History and Archaeology and Cultural Heritage, she is certified by the American Institute of Project Management PMI in project management techniques (PMP Project Management Professional, SCM Scrum Master Certified), whose methodologies she teaches and applies in her professional and business activity. 

Innovation and entrepreneurship programmes, R&D projects, museum and exhibition projects and science popularization projects, as well as a long list of communication campaigns that he has directed, have received recognition from prestigious national and international institutions and organisations, such as the Ibero-American Festival of San Sebastian, Cannes Lions International Festival of Creativity or the New York Festivals Ad Awards.