Irene Forteza Fons is a professional with solid experience in strategic marketing and communication, complemented by an academic career in the university field. She currently works as a Marketing Manager at Tentamus Group Iberia, where she leads brand positioning initiatives, coordinates commercial actions, and manages communication efforts within the quality control and analytical services sector.

In parallel, she develops an academic career at the University of Alicante, serving as an Associate Professor in the Department of Communication and Social Psychology (specializing in Audiovisual Communication and Advertising). In this role, she contributes to student training in subjects related to communication, advertising, and media, integrating her practical professional background with higher education teaching.

Throughout her career, Irene has participated in industry events and outreach projects, bringing her perspective to both corporate and academic contexts. Her profile combines analytical and creative skills, with a strong orientation toward project management, integrated communication, and bridging the gap between business and academia.