Competencies and objectives
Course context for academic year 2019-20
El módulo de diseño y venta de producto hotelero consiste en dotar al alumno de los conocimientos respecto alproducto hotelero y sus posibles canales de venta.
Course content (verified by ANECA in official undergraduate and Master’s degrees)
General Competences
- CG1 : Optimizar los ingresos de un alojamiento turístico
Specific Competences
- CE1 : Comprender el Revenue Management como una cultura de empresa
- CE3 : Saber aplicar estrategias de precios dinámicos a las tarifas hoteleras
Specific objectives stated by the academic staff for academic year 2019-20
No data
General
Code:
79020
Lecturer responsible:
MURCIA ALCARAZ, BEGOÑA
Credits ECTS:
1,50
Theoretical credits:
0,40
Practical credits:
0,20
Distance-base hours:
0,90
Departments involved
-
Dept:
COMPANY ORGANISATION
Area: COMPANY ORGANISATION
Theoretical credits: 0
Practical credits: 0,1 -
Dept:
MARKETING
Area: MARKETING AND MARKET RESEARCH
Theoretical credits: 0,4
Practical credits: 0,1
This Dept. is responsible for the course.
This Dept. is responsible for the final mark record.
Study programmes where this course is taught
-
EXPERT IN REVENUE MANAGEMENT
Course type: COMPULSORY (Year: 1)