Competencies and objectives
Course context for academic year 2010-11
No data
Course content (verified by ANECA in official undergraduate and Master’s degrees)
General Competences acquired at University of Alicante (CGUA)
- CGUA2 : Be able to use basic ICT tools at user level.
- CGUA3 : Oral and written communication skills: Be able to express oneself correctly in one of the two official languages of the Region of Valencia in one's discipline.
Specific Competences (CE)
- CE11 : Define commercial goals, strategies and policies.
- CE13 : Master communication techniques.
- CE5 : Convert and empirical problem into an object of research and draw conclusions.
- CE6 : Be decidedly client-focused.
Learning outcomes (Training objectives)
No data
Specific objectives stated by the academic staff for academic year 2010-11
No data
General
Code:
23563
Lecturer responsible:
No data
Credits ECTS:
6,00
Theoretical credits:
1,20
Practical credits:
1,20
Distance-base hours:
3,60
Departments involved
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Dept:
MARKETING
Area: MARKETING AND MARKET RESEARCH
Theoretical credits: 1,2
Practical credits: 1,2
This Dept. is responsible for the course.
This Dept. is responsible for the final mark record.
Study programmes where this course is taught
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DOUBLE DEGREE IN TOURISM AND BUSINESS ADMINISTRATION AND MANAGEMENT
Course type: OPTIONAL (Year: 5)
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DEGREE IN TOURISM
Course type: OPTIONAL (Year: 4)