Competencies and objectives
Course context for academic year 2017-18
La asignatura completa el ciclo de estudios sobre la elaboración de publicidad sobre soportes impresos (realización -proyectar, diseñar y maquetar- y producción -impresión, distribución/instalación-).
La asignatura supone las destrezas/conocimientos prácticos básicos de diseño gráfico en el manejo de los programas de edición (Photoshop, InDesign o similares) para llegar a realizar un 'arte final'.
Course content (verified by ANECA in official undergraduate and Master’s degrees)
General Competences:>>Instrumental
- CG3 : Basic understanding of the field of study.
- CG4 : Basic understanding of the profession.
- CG8 : Basic computer skills.
Specific Competences:>>Knowledge (theoretical)
- CES14 : Analysis and selection of media and vehicles.
- CES34 : Theoretical and practical understanding of production and implementation in printed, audiovisual and hypermedia format.
Specific Competences:>>Professional (practical)
- CE15 : Ability to recognise and use basic professional terminology.
Learning outcomes (Training objectives)
No data
Specific objectives stated by the academic staff for academic year 2017-18
No data
General
Code:
22531
Lecturer responsible:
CAVALIERE GIARDINO, ALESSANDRO
Credits ECTS:
6,00
Theoretical credits:
1,50
Practical credits:
0,90
Distance-base hours:
3,60
Departments involved
-
Dept:
COMMUNICATION AND SOCIAL PSYCHOLOGY
Area: AUDIOVISUAL COMMUNICATION AND ADVERTISING
Theoretical credits: 1,5
Practical credits: 0,9
This Dept. is responsible for the course.
This Dept. is responsible for the final mark record.
Study programmes where this course is taught
-
DEGREE IN ADVERTISING AND PUBLIC RELATIONS
Course type: COMPULSORY (Year: 4)