Competencies and objectives


Course context for academic year 2023-24

La asignatura “Gestión de la Información en Comunicación” forma parte del módulo “Técnicas de Investigación y Gestión Aplicadas a la Publicidad y las Relaciones Públicas” del que forman parte otras asignaturas afines como Técnicas de investigación social en comunicación (básica de 2º curso), Investigación y Planificación de Medios (obligatoria de 4º curso) e Investigación de Mercados (optativa de 4º curso).




Course content (verified by ANECA in official undergraduate and Master’s degrees)

UA Basic Transversal Competences

  • CGUA2 : Be able to use basic ICT tools at user level.


General Competences:>>Instrumental

  • CG7 : Research skills.
  • CG8 : Basic computer skills.


Specific Competences:>>Knowledge (theoretical)

  • CES10 : Study the management of knowledge and the intangible assets of organisations and their communication programmes.
  • CES26 : Study written, audiovisual and digital communication and information as a reference framework.
  • CES33 : Study the options and resources of technology for audiovisual communication and a basic understanding of the technical systems used to process, prepare and execute communication, especially advertising and public relations.
  • CES37 : Study the fundamentals of documentation for advertising and public relations professionals.


Specific Competences:>>Professional (practical)

  • CE45 : Capacity to understand and interpret the context and adapt to change.
  • CE59 : Ability to select and apply the most appropriate analysis model for each object studied and research needs.
  • CE61 : Capacity to apply data acquisition, production and analysis techniques rigorously.
  • CE62 : Capacity to apply data management techniques.
  • CE63 : Ability to handle computer research applications for communication, advertising and public relations.




Learning outcomes (Training objectives)

No data



Specific objectives stated by the academic staff for academic year 2023-24

No data





Code: 22528
Lecturer responsible:
Credits ECTS: 6,00
Theoretical credits: 0,90
Practical credits: 1,50
Distance-base hours: 3,60

Departments involved

    Theoretical credits: 0,9
    Practical credits: 1,5
    This Dept. is responsible for the course.
    This Dept. is responsible for the final mark record.

Study programmes where this course is taught