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Course description

Competencies and objectives


Course context for academic year 2018-19

Graduates should understand the relationship between functional areas and the main objectives of production units, as well as between these goals and the economic context as a whole. Graduates should also contribute to corporate operations and the improvement of results. Specifically, they should be able to identify and anticipate opportunities, assign resources, organise information, select and motivate personnel, take decisions, attain their proposed objectives and evaluate results.
Looking at it from this angle, this subject is intended to give students an insight into entrepreneurship, therefore, students will be required to acquire and develop skills necessary to set up new ventures, analyse business opportunities in markets, and achieve business resources required for start-ups. Finally, students should gain the knowledge they need to launch a venture, set out their personal and professional business goals to achieve them.



Course content (verified by ANECA in official undergraduate and Master’s degrees)

General Competences (CG)

  • CG1 : Capacity to find and analyse information.
  • CG2 : Capacity to work in a team.
  • CG3 : Capacity for self-learning.
  • CG4 : Apply professional criteria based on using technical instruments to analyse problems.
  • CG5 : Capacity to make decisions by putting theoretical knowledge into practice.
  • CG6 : Obtain important information that is impossible for non-professionals to recognise from the data.
  • CG7 : Ethical commitment and social responsibility at work, respecting the environment, being aware of and understanding the importance of respecting Fundamental Rights, Equal Opportunities for Men and Women, Universal Accessibility for the Disabled and respect for the Values of Peaceful Culture and Democratic Values.
  • CG8 : Analyse problems using critical reasoning, without prejudices, precisely and rigorously.
  • CG9 : Capacity to synthesise.


General Competences acquired at University of Alicante (CGUA)

  • CGUA3 : Capacity for oral and written communication.


Specific Competences (CE)

  • CE1 : Manage and administrate a small, medium or large company, understanding its competitive and institutional positioning and identifying its strengths and weaknesses.
  • CE10 : Know how to use different technical instruments for the analysis of operations and assimilate the main theories of organisations to be able to analyse a company in its context.
  • CE11 : Understand the most common strategic analysis tools for analysing companies in their context.
  • CE14 : Have a basic understanding of those elements of the legal code that allow this dimension to be included when analysing companies and their context.
  • CE2 : Integrate oneself in any functional area of a small, medium or large company or organisation and carry out all the management tasks involved without problems.
  • CE3 : Use relevant computer records to evaluate the situation and possible evolution of a company.
  • CE5 : Draft overall management projects or projects dealing with functional areas of the company.
  • CE8 : Use accounts to analyse a company in its context by using different technical instruments.




Learning outcomes (Training objectives)

No data



Specific objectives stated by the academic staff for academic year 2018-19

Learning objectives:

Identifying opportunities and threats about new business ideas as well as their internal strengths and weaknesses, proposing strategic alternatives of business decisions across various functional areas. Understanding connections and consequences of business decisions across a variety of functional areas. Explaining the foreseeable evolution of new ventures based on the business decisions taken. Drafting a business plan including all business decisions. Designing the most interesting structure for the new venture. Proposing solutions regarding business operations and their internal organisation to properly supply a product or service of a start-up. Setting out and proposing the most interesting strategic solutions for start-ups. Finding interesting legal solutions for start-ups, especially regarding commercial law.

Specific objectives provided by the lecturer.

The Overall aim of this subject is to boost new venture creation, in particular small ventures, analysing circumstances involved in entrepreneurship. Other objectives include the following:
Determining and assessing business opportunities in society.
Planning the steps needed to target markets, analysing the decisions which have an impact on functional areas. That they become a reality joined planning. These steps should be included in a business plan.
Analysing variables in management day-to-day business management.




Code: 22038
Lecturer responsible:
Credits ECTS: 6,00
Theoretical credits: 0,90
Practical credits: 1,50
Distance-base hours: 3,60

Departments involved

    Theoretical credits: 0,9
    Practical credits: 1,5
    This Dept. is responsible for the course.
    This Dept. is responsible for the final mark record.

Study programmes where this course is taught