Competencies and objectives
Course context for academic year 2007-08
No data
Course content (verified by ANECA in official undergraduate and Master’s degrees)
No data
Learning outcomes (Training objectives)
No data
Specific objectives stated by the academic staff for academic year 2007-08
De manera específica se proponen los siguientes objetivos:
Ø Estudiar la evolución del marketing desde su nacimiento como disciplina académica.
Ø Estudiar la evolución académica del marketing en España.
Ø Estudiar las diferentes escuelas de pensamiento del marketing.
Ø Estudiar las tendencias de futuro en la teoría del marketing.
General
Code:
11496
Lecturer responsible:
TORMO DOMINGUEZ, JUANA
Credits ECTS:
3,00
Theoretical credits:
2,12
Practical credits:
0,88
Distance-base hours:
0,00
Departments involved
-
Dept:
FINANCIAL ECONOMICS, ACCOUNTING AND MARKETING
Area: MARKETING AND MARKET RESEARCH
Theoretical credits: 2,12
Practical credits: 0,88
Study programmes where this course is taught
-
Masters in Marketing and Markets Investigation (2007)
Course type: COMPULSORY (Year: 1)