Faculties and centres
The main objective of the course is to prepare students to work in consultancy contexts, companies and institutions in the English language related to the world of business and leisure tourism.
- to know the importance and the role that language fulfils in the articulation of effective communication within the tourist company.
- to analyze the different contextual and situational factors that determine each context of use of English (written or spoken) in the tourist business.
- to learn strategies and techniques for the organization and presentation of information, specifically in English.
- to learn strategies and techniques for negotiation and business communication (between companies and customers), specifically in English.
- to know strategies for marketing and promotion of tourism products, specifically in English.
- to introduce students to the discipline of Tourism: especially in the structure, planning and development of the tourism industry.
- to introduce students to research techniques in specific languages, in this case, in the role of the English language in the world of tourism business.
Specific Competences (CE)
- To deepen the knowledge of the different terminology of tourism with special emphasis on new areas such as nature tourism or responsible tourism.
- to know the terminology resources available in the translation of all types of tourism texts, both in print and electronic formats and its usefulness in research (distribution lists, discussion groups, etc.).
- to apply this knowledge to a specific field chosen by the student: information brochures that describe a nature reserve (nature reserve) or cities of historical value (historic cities), scientific texts on various topics (human resources training in the tourist industry) .
- to train students to translate specific texts in the world of tourism and to make a reasoned analysis and commentary of the difficulties that have been encountered in the task of translation.
- provide students with the basic communication and terminological skills in order to gain access to employment in the tourist industry.
- possessing a gender, inclusive language perspective, regarding language use in English and in contrast with Spanish