Competencies and objectives
Course context for academic year 2016-17
La asignatura queda contextualizada en un máster de turismo, por la aplicación que tiene para los profesionales del sector turístico, el conocimiento de los factores internos y externos determinantes en los procesos de compra de los consumidores de productos/ servicios turísticos.
Course content (verified by ANECA in official undergraduate and Master’s degrees)
General Competences (CG)
- CG4 : Make decisions and solve problems.
Specific Competences (CE)
- CE10 : Understand business management techniques.
- CE11 : Understand the trends and dynamics of tourist markets.
Learning outcomes (Training objectives)
No data
Specific objectives stated by the academic staff for academic year 2016-17
No data
General
Code:
41028
Lecturer responsible:
MUÑOZ GARCIA, JOSE LUIS
Credits ECTS:
3,00
Theoretical credits:
0,60
Practical credits:
0,60
Distance-base hours:
1,80
Departments involved
-
Dept:
MARKETING
Area: MARKETING AND MARKET RESEARCH
Theoretical credits: 0,6
Practical credits: 0,6
This Dept. is responsible for the course.
This Dept. is responsible for the final mark record.
Study programmes where this course is taught
-
UNIVERSITY MASTER'S DEGREE IN TOURISM MANAGEMENT AND PLANNING
Course type: OPTIONAL (Year: 2)