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Course description
  PSYCHOSOCIAL PROCESSES OF INFLUENCE AND ADVERTISING

Competencies and objectives

 

Course context for academic year 2022-23

La asignatura de Procesos Psicosociales de Influencia y Publicidad es un pilar complementario para la formación de los profesionales en Publicidad y Relaciones Públicas. El objetivo principal es que el estudiante profundice en los fenómenos de influencia social tanto directa como indirecta. A su vez, que sea capaz de identificar los efectos sobre el comportamiento tanto individual como colectivo de la comunicación de masas. Se pretende activar la capacidad crítica y de análisis desde un enfoque psicosocial. Analizar la publicidad y los medios de comunicación como vehículos de transmisión de valores y cambio de actitudes. Conocer y detectar las estrategias, reglas y procedimientos que se utilizan en la persuasión publicitaria. Prestar una especial atención a la influencia que se puede ejercer en los menores y los jóvenes. Y activar la reflexión y la postura crítica del alumnado ante los diferentes mensajes enviados a través de los medios de comunicación.

 

 

Course content (verified by ANECA in official undergraduate and Master’s degrees)

UA Basic Transversal Competences

  • CGUA2 : Be able to use basic ICT tools at user level.
  • CGUA3 : Be able to express oneself correctly in one of the two official languages of the Region of Valencia (Spanish or Catalan) in the discipline concerned.

 

General Competences:>>Instrumental

  • CG1 : Capacity to analyse and synthesise.
  • CG2 : Capacity to put theoretical knowledge into practice.

 

General Competences:>>Interpersonal

  • CG10 : Ability to work in interdisciplinary teams.
  • CG11 : Interpersonal relationship skills.
  • CG14 : Abilities for criticism and self-criticism.

 

Specific Competences:>>Knowledge (theoretical)

  • CES3 : Understand the psychosocial foundations of communication and information.

 

Specific Competences:>>Professional (practical)

  • CE4 : Capacity to understand the psychosocial foundations (validity, attitudes, social interaction, etc.) of communication, paying special attention to the psychological foundations of persuasion (development and change in attitudes).
  • CE41 : Capacity to act professionally respecting fundamental human rights and the individual and collective values enshrined in different civilising cultural currents, which persuasive communication should respect and empower.
  • CE44 : Skills, abilities and techniques for managing individuals, for team work and for assuming leadership in the field of commercial and non-commercial communication.
  • CE48 : Capacity to interpret the cultural implications and effects of advertising communication and public relations.
  • CE9 : Capacity to capture the main variables that make up the roles of audiences and the public.

 

 

 

Learning outcomes (Training objectives)

No data

 

 

Specific objectives stated by the academic staff for academic year 2022-23

No data

 

 

General

Code: 22547
Lecturer responsible:
MUÑOZ VILLENA, ANTONIO JESUS
Credits ECTS: 6,00
Theoretical credits: 0,90
Practical credits: 1,50
Distance-base hours: 3,60

Departments involved

  • Dept: COMMUNICATION AND SOCIAL PSYCHOLOGY
    Area: SOCIAL PSYCHOLOGY
    Theoretical credits: 0,9
    Practical credits: 1,5
    This Dept. is responsible for the course.
    This Dept. is responsible for the final mark record.

Study programmes where this course is taught