Competencies and objectives
Course context for academic year 2024-25
De acuerdo con el perfil profesional propio del grado, el alumno, una vez cursadas materias introductorias sobre estrategia y organización de empresas puede optar por la gestión de empresas publicitarias o incluso la creación de empresas bajo una actitud emprendedora.
En cualquiera de los dos casos, a través de esta asignatura, el alumno será capaz de desarrollar una idea de negocio a través del diseño e implantación de un plan empresarial bajo unas determinadas condiciones de mercado. Para ello, deberá tomar decisiones relativas a determinados aspectos estratégicos de la organización tales como la dirección de recursos humanos, la gestión operativa y comercial o las decisiones de carácter económico.
Course content (verified by ANECA in official undergraduate and Master’s degrees) for academic year 2024-25
General Competences:>>Instrumental
- CG2 : Capacity to put theoretical knowledge into practice.
- CG9 : Decision making.
General Competences:>>Interpersonal
- CG10 : Ability to work in interdisciplinary teams.
General Competences:>>Systematic
- CG16 : Capacity to adapt to new situations.
Specific Competences:>>Knowledge (theoretical)
- CES8 : Theoretical and practical understanding of management and direction of projects and public advertising and public relations communication companies.
Specific Competences:>>Professional (practical)
- CE17 : Habilidad para adaptarse a los objetivos organizacionales.
- CE26 : Capacity to take strategic decisions.
- CE29 : Capacity for the objective analysis of reality and the extraction of valid considerations.
- CE44 : Skills, abilities and techniques for managing individuals, for team work and for assuming leadership in the field of commercial and non-commercial communication.
Learning outcomes (Training objectives)
No data
Specific objectives stated by the academic staff for academic year 2024-25
No data
General
Code:
22545
Lecturer responsible:
Ruiz Fernandez, Lorena
Credits ECTS:
6,00
Theoretical credits:
1,50
Practical credits:
0,90
Distance-base hours:
3,60
Departments involved
-
Dept:
COMPANY ORGANISATION
Area: COMPANY ORGANISATION
Theoretical credits: 1,5
Practical credits: 0,9
This Dept. is responsible for the course.
This Dept. is responsible for the final mark record.
Study programmes where this course is taught
-
DEGREE IN ADVERTISING AND PUBLIC RELATIONS
Course type: OPTIONAL (Year: 4)