Competencies and objectives
- Course context for academic year 2018-19
- Course content (verified by ANECA in official undergraduate and Master’s degrees)
- Learning outcomes (Training objectives)
- Specific objectives stated by the academic staff for academic year 2018-19
Course context for academic year 2018-19
La titulación y la mayoría de las materias específicas que la conforman parten de un enfoque teórico-práctico y se plantean, fundamentalmente, desde la perspectiva de la comunicación comercial. Pero el ámbito comercial no es el único en el que la gestión de la comunicación tiene máxima relevancia. Existen otros ámbitos sustanciales en la estructura, funcionamiento y desarrollo de las sociedades actuales, como las organizaciones políticas, los gobiernos e instituciones, las asociaciones ciudadanas o las organizaciones no gubernamentales, cuyas tareas y funciones resultan absolutamente necesarias para el buen funcionamiento de nuestros Estados. Y en estos ámbitos el conocimiento y la gestión de la comunicación estratégica resultan imprescindibles.
De esta perspectiva parte el planteamiento de la asignatura Comunicación Política y de Interés Social, cuyo objetivo general es dotar al alumno de una visión global y crítica que le permita conocer el funcionamiento de otras formas de comunicación no estrictamente comercial, y desarrollar su carrera profesional en una amplia variedad de instituciones y organizaciones, tanto públicas como privadas, desde el enfoque de la comunicación política y de utilidad pública.
Course content (verified by ANECA in official undergraduate and Master’s degrees)
UA Basic Transversal Competences
- CGUA3 : Be able to express oneself correctly in one of the two official languages of the Region of Valencia (Spanish or Catalan) in the discipline concerned.
General Competences:>>Instrumental
- CG1 : Capacity to analyse and synthesise.
- CG2 : Capacity to put theoretical knowledge into practice.
- CG3 : Basic understanding of the field of study.
- CG6 : Oral and written communication in one's native language.
- CG9 : Decision making.
General Competences:>>Interpersonal
- CG11 : Interpersonal relationship skills.
- CG12 : Recognition of diversity and multiculturalism.
- CG13 : Ethical commitment.
- CG14 : Abilities for criticism and self-criticism.
General Competences:>>Systematic
- CG15 : Capacity to learn.
- CG16 : Capacity to adapt to new situations.
- CG17 : Capacity to create new ideas (creativity).
Specific Competences:>>Knowledge (theoretical)
- CES1 : Understand and analyse the processes of communication and information of the development of specific models and their diachronic evolution.
- CES30 : Study the evolution of the industrial, social and aesthetic factors that affect the transformations of the elements, forms and processes of persuasive communication.
- CES31 : Understand the state of the world and its cultural manifestations, as well as their evolution, seeking the reflection of its basic paradigms (political, economic and cultural) in advertising and public relations.
- CES32 : Study and reflect on the interrelationships of commercial and non-commercial communication with the context, paying special attention to the influence that communication may have on the transformation of industrial, social and aesthetic parameters.
Specific Competences:>>Professional (practical)
- CE1 : Capacity to understand global communication and information processes.
- CE29 : Capacity for the objective analysis of reality and the extraction of valid considerations.
- CE38 : Ability to understand and explain the concept of advertising and public relations and their relationship with certain discursive models, as well as the influence of these transformations on their present characteristics.
- CE49 : Master the resources and skills needed to design commercial and non-commercial campaigns and promotional activities.
Learning outcomes (Training objectives)
No data
Specific objectives stated by the academic staff for academic year 2018-19
No data
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