Ir a cuerpo Ir a Estudios, Gobernanza y organización
Logo UA
Realizar búsqueda
Course description
  ADVERTISING POSTERS

Competencies and objectives

 

Course context for academic year 2018-19

El cartel es la pieza gráfica impresa por excelencia; un portafolio profesional de cualquier publicista debe contener un buen surtido de ellos, con lo que una asignatura en el último curso del grado es imprescindible.

Por otro lado la historia del cartel es la historia del diseño gráfico; después de una asignatura introductoria (Herramientas para el Diseño Gráfico Publicitario) en segundo, de haber recibido nociones de composición y color en Teoría de la Imagen, de adentrarse en el mundo de la imagen corporativa y de estudiar las técnicas de producción gráfica en Realización y Producción en Medios Impresos en cuarto, el alumnado está preparado para empezar a plasmar gráficamente cualquier historia en un cartel. Se recomienda también cursar Dirección de Arte para tener una visión más amplia de todas las piezas gráficas de una campaña publicitaria.

 

 

Course content (verified by ANECA in official undergraduate and Master’s degrees)

UA Basic Transversal Competences

  • CGUA2 : Be able to use basic ICT tools at user level.

 

General Competences:>>Instrumental

  • CG3 : Basic understanding of the field of study.

 

General Competences:>>Systematic

  • CG17 : Capacity to create new ideas (creativity).

 

Specific Competences:>>Knowledge (theoretical)

  • CES21 : Theoretical and practical understanding of the elements, forms and processes of advertising discourses and other forms of communication and their evolution.
  • CES22 : Understand the methods and techniques of creative thinking and its application to the communication process, especially advertising and public relations.

 

Specific Competences:>>Professional (practical)

  • CE28 : Capacity for analysis, synthesis and critical judgement to help one conceptualise advertising and public relations messages.
  • CE35 : Capacity and ability to give messages a creative form.
  • CE36 : Capacity and ability to create, design and develop graphic elements, images, symbols and text.
  • CE37 : Ability to innovate and develop new media and vehicles.
  • CE47 : Capacity to differentiate and interpret the different artistic, aesthetic and cultural movements and their presence as regards advertising communication and public relations.

 

 

 

Learning outcomes (Training objectives)

No data

 

 

Specific objectives stated by the academic staff for academic year 2018-19

No data

 

 

General

Code: 22539
Lecturer responsible:
VIZCAINO ALCANTUD, PABLO JAVIER
Credits ECTS: 6,00
Theoretical credits: 1,50
Practical credits: 0,90
Distance-base hours: 3,60

Departments involved

  • Dept: COMMUNICATION AND SOCIAL PSYCHOLOGY
    Area: AUDIOVISUAL COMMUNICATION AND ADVERTISING
    Theoretical credits: 1,5
    Practical credits: 0,9
    This Dept. is responsible for the course.
    This Dept. is responsible for the final mark record.

Study programmes where this course is taught