Competencies and objectives
- Course context for academic year 2022-23
- Course content (verified by ANECA in official undergraduate and Master’s degrees)
- Learning outcomes (Training objectives)
- Specific objectives stated by the academic staff for academic year 2022-23
Course context for academic year 2022-23
La asignatura Nuevas formas publicitarias pertenece al módulo Estrategia y creatividad en comunicación publicitaria y de las relaciones públicas. Es una asignatura optativa, en la que se estudian las formas emergentes de comunicación no convencional con especial atención a aquellas derivadas de las nuevas tecnologías.
Course content (verified by ANECA in official undergraduate and Master’s degrees)
UA Basic Transversal Competences
- CGUA2 : Be able to use basic ICT tools at user level.
- CGUA3 : Be able to express oneself correctly in one of the two official languages of the Region of Valencia (Spanish or Catalan) in the discipline concerned.
General Competences:>>Instrumental
- CG1 : Capacity to analyse and synthesise.
Specific Competences:>>Knowledge (theoretical)
- CES33 : Study the options and resources of technology for audiovisual communication and a basic understanding of the technical systems used to process, prepare and execute communication, especially advertising and public relations.
Specific Competences:>>Professional (practical)
- CE5 : Capacity to use communications tools in conventional and non-conventional means.
Learning outcomes (Training objectives)
No data
Specific objectives stated by the academic staff for academic year 2022-23
No data
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