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Course description

Competencies and objectives


Course context for academic year 2022-23

Hª Social y Económica de España es una asignatura optativa que, además de los contenidos que le son específicos, aporta al futuro graduado en Publicidad y Relaciones Públicas una consideración dinámica de los fenómenos sociales y económicos que han acontecido en España en los siglos XIX y XX, permitiendo interrelacionar las variables sociales y económicas con otras dimensiones de la realidad. Al mismo tiempo, esta asignatura dota a los estudiantes de los instrumentos necesarios para comprender e interpretar la realidad socio-económica española, y facilita la utilización de recursos y fuentes propios de la historia económica.



Course content (verified by ANECA in official undergraduate and Master’s degrees)

General Competences:>>Instrumental

  • CG1 : Capacity to analyse and synthesise.
  • CG2 : Capacity to put theoretical knowledge into practice.
  • CG6 : Oral and written communication in one's native language.
  • CG7 : Research skills.
  • CG8 : Basic computer skills.


General Competences:>>Interpersonal

  • CG10 : Ability to work in interdisciplinary teams.
  • CG11 : Interpersonal relationship skills.
  • CG12 : Recognition of diversity and multiculturalism.
  • CG13 : Ethical commitment.
  • CG14 : Abilities for criticism and self-criticism.


General Competences:>>Systematic

  • CG15 : Capacity to learn.
  • CG16 : Capacity to adapt to new situations.


Specific Competences:>>Knowledge (theoretical)

  • CES31 : Understand the state of the world and its cultural manifestations, as well as their evolution, seeking the reflection of its basic paradigms (political, economic and cultural) in advertising and public relations.
  • CES37 : Study the fundamentals of documentation for advertising and public relations professionals.


Specific Competences:>>Professional (practical)

  • CE1 : Capacity to understand global communication and information processes.
  • CE27 : Ability to manage time and capacity for organisation and temporalisation of tasks.
  • CE29 : Capacity for the objective analysis of reality and the extraction of valid considerations.
  • CE36 : Capacity and ability to create, design and develop graphic elements, images, symbols and text.
  • CE39 : Writing, stylistic, narrative and rhetorical resource skills: written, visual and audiovisual.
  • CE40 : Capacity to communicate fluently and richly in a professional context (orally and in writing).
  • CE41 : Capacity to act professionally respecting fundamental human rights and the individual and collective values enshrined in different civilising cultural currents, which persuasive communication should respect and empower.
  • CE45 : Capacity to understand and interpret the context and adapt to change.
  • CE46 : Capacity to interact with different audiences and society by applying synchronic and diachronic knowledge of the economic, social, cultural and demographic context.
  • CE59 : Ability to select and apply the most appropriate analysis model for each object studied and research needs.
  • CE61 : Capacity to apply data acquisition, production and analysis techniques rigorously.




Learning outcomes (Training objectives)

No data



Specific objectives stated by the academic staff for academic year 2022-23

No data




Code: 22534
Lecturer responsible:
Credits ECTS: 6,00
Theoretical credits: 1,50
Practical credits: 0,90
Distance-base hours: 3,60

Departments involved

    Theoretical credits: 1,5
    Practical credits: 0,9
    This Dept. is responsible for the course.
    This Dept. is responsible for the final mark record.

Study programmes where this course is taught