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Course description
  SYSTEMS AND PROCESSES IN ADVERTISING AND PUBLIC RELATIONS

Competencies and objectives

 

Course context for academic year 2022-23

La asignatura “Sistemas y Procesos en Publicidad y en Relaciones Públicas” trata de profundizar en el funcionamiento y relaciones entre los diferentes agentes que operan en la actividad publicitaria y de relaciones públicas. Es decir, pretende realizar una descripción, análisis e investigación de las interrelaciones y procesos existentes entre: anunciantes, agencias de publicidad, agencias de relaciones públicas, instituciones, centrales de medios, medios de comunicación y receptores

 

 

Course content (verified by ANECA in official undergraduate and Master’s degrees)

UA Basic Transversal Competences

  • CGUA2 : Be able to use basic ICT tools at user level.
  • CGUA3 : Be able to express oneself correctly in one of the two official languages of the Region of Valencia (Spanish or Catalan) in the discipline concerned.

 

General Competences:>>Instrumental

  • CG1 : Capacity to analyse and synthesise.
  • CG2 : Capacity to put theoretical knowledge into practice.

 

General Competences:>>Interpersonal

  • CG10 : Ability to work in interdisciplinary teams.
  • CG14 : Abilities for criticism and self-criticism.

 

Specific Competences:>>Knowledge (theoretical)

  • CES12 : Study the department of communication in companies and institutions and the skills and techniques needed to manage them.
  • CES5 : Study and analysis of the nature and interrelations between the subjects of persuasive communication (commercial and institutional): companies, institutions, advertising and public relations agencies, the media, vehicles and audiences.

 

Specific Competences:>>Professional (practical)

  • CE10 : Capacity for economic and budgetary management in the different fields of communication.
  • CE17 : Ability to adapt to organisational aims.
  • CE6 : Capacity to analyse and research with regard to advertising communication and public relations processes and structures.

 

 

 

Learning outcomes (Training objectives)

No data

 

 

Specific objectives stated by the academic staff for academic year 2022-23

No data

 

 

General

Code: 22532
Lecturer responsible:
MONSERRAT GAUCHI, JUAN MIGUEL
Credits ECTS: 6,00
Theoretical credits: 1,50
Practical credits: 0,90
Distance-base hours: 3,60

Departments involved

  • Dept: COMMUNICATION AND SOCIAL PSYCHOLOGY
    Area: AUDIOVISUAL COMMUNICATION AND ADVERTISING
    Theoretical credits: 1,5
    Practical credits: 0,9
    This Dept. is responsible for the course.
    This Dept. is responsible for the final mark record.

Study programmes where this course is taught