Competencies and objectives
- Course context for academic year 2022-23
- Course content (verified by ANECA in official undergraduate and Master’s degrees)
- Learning outcomes (Training objectives)
- Specific objectives stated by the academic staff for academic year 2022-23
Course context for academic year 2022-23
La asignatura “Gestión de la Información en Comunicación” forma parte del módulo “Técnicas de Investigación y Gestión Aplicadas a la Publicidad y las Relaciones Públicas” del que forman parte otras asignaturas afines como Técnicas de investigación social en comunicación (básica de 2º curso), Investigación y Planificación de Medios (obligatoria de 4º curso) e Investigación de Mercados (optativa de 4º curso).
Course content (verified by ANECA in official undergraduate and Master’s degrees)
UA Basic Transversal Competences
- CGUA2 : Be able to use basic ICT tools at user level.
General Competences:>>Instrumental
- CG7 : Research skills.
- CG8 : Basic computer skills.
Specific Competences:>>Knowledge (theoretical)
- CES10 : Study the management of knowledge and the intangible assets of organisations and their communication programmes.
- CES26 : Study written, audiovisual and digital communication and information as a reference framework.
- CES33 : Study the options and resources of technology for audiovisual communication and a basic understanding of the technical systems used to process, prepare and execute communication, especially advertising and public relations.
- CES37 : Study the fundamentals of documentation for advertising and public relations professionals.
Specific Competences:>>Professional (practical)
- CE45 : Capacity to understand and interpret the context and adapt to change.
- CE59 : Ability to select and apply the most appropriate analysis model for each object studied and research needs.
- CE61 : Capacity to apply data acquisition, production and analysis techniques rigorously.
- CE62 : Capacity to apply data management techniques.
- CE63 : Ability to handle computer research applications for communication, advertising and public relations.
Learning outcomes (Training objectives)
No data
Specific objectives stated by the academic staff for academic year 2022-23
No data
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