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Course description
  AUDIOVISUAL NARRATIVE APPLIED TO ADVERTISING

Competencies and objectives

 

Course context for academic year 2022-23

La asignatura se enmarca dentro del contenido formativo “Estudio de las estrategias y procesos encaminados a la creación, producción y realización de mensajes publicitarios en los distintos soportes y medios de comunicación”.  Es recomendable haber aprobado con anterioridad “Técnicas de Comunicación Audiovisual” que se imparte en 2º curso.

 

 

 

Course content (verified by ANECA in official undergraduate and Master’s degrees)

General Competences:>>Instrumental

  • CG2 : Capacity to put theoretical knowledge into practice.
  • CG3 : Basic understanding of the field of study.

 

General Competences:>>Interpersonal

  • CG11 : Interpersonal relationship skills.

 

Specific Competences:>>Knowledge (theoretical)

  • CES33 : Study the options and resources of technology for audiovisual communication and a basic understanding of the technical systems used to process, prepare and execute communication, especially advertising and public relations.

 

Specific Competences:>>Professional (practical)

  • CE15 : Ability to recognise and use basic professional terminology.
  • CE39 : Writing, stylistic, narrative and rhetorical resource skills: written, visual and audiovisual.
  • CE40 : Capacity to communicate fluently and richly in a professional context (orally and in writing).
  • CE50 : Capacity to understand and use the technological tools of the sector, both at equipment level and computer and audiovisual applications.

 

 

 

Learning outcomes (Training objectives)

No data

 

 

Specific objectives stated by the academic staff for academic year 2022-23

No data

 

 

General

Code: 22524
Lecturer responsible:
ORTIZ DIAZ-GUERRA, MARIA JESUS
Credits ECTS: 6,00
Theoretical credits: 0,90
Practical credits: 1,50
Distance-base hours: 3,60

Departments involved

  • Dept: COMMUNICATION AND SOCIAL PSYCHOLOGY
    Area: AUDIOVISUAL COMMUNICATION AND ADVERTISING
    Theoretical credits: 0,9
    Practical credits: 1,5
    This Dept. is responsible for the course.
    This Dept. is responsible for the final mark record.

Study programmes where this course is taught