Competencies and objectives
- Course context for academic year 2022-23
- Course content (verified by ANECA in official undergraduate and Master’s degrees)
- Learning outcomes (Training objectives)
- Specific objectives stated by the academic staff for academic year 2022-23
Course context for academic year 2022-23
La asignatura se enmarca dentro del contenido formativo “Estudio de las estrategias y procesos encaminados a la creación, producción y realización de mensajes publicitarios en los distintos soportes y medios de comunicación”. Es recomendable haber aprobado con anterioridad “Técnicas de Comunicación Audiovisual” que se imparte en 2º curso.
Course content (verified by ANECA in official undergraduate and Master’s degrees)
General Competences:>>Instrumental
- CG2 : Capacity to put theoretical knowledge into practice.
- CG3 : Basic understanding of the field of study.
General Competences:>>Interpersonal
- CG11 : Interpersonal relationship skills.
Specific Competences:>>Knowledge (theoretical)
- CES33 : Study the options and resources of technology for audiovisual communication and a basic understanding of the technical systems used to process, prepare and execute communication, especially advertising and public relations.
Specific Competences:>>Professional (practical)
- CE15 : Ability to recognise and use basic professional terminology.
- CE39 : Writing, stylistic, narrative and rhetorical resource skills: written, visual and audiovisual.
- CE40 : Capacity to communicate fluently and richly in a professional context (orally and in writing).
- CE50 : Capacity to understand and use the technological tools of the sector, both at equipment level and computer and audiovisual applications.
Learning outcomes (Training objectives)
No data
Specific objectives stated by the academic staff for academic year 2022-23
No data
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