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SOCIAL CHANGE AND COMMUNICATION
Empathy is essential for the professional work both in the public institutions and in the private corporations, because of the need to connect with a clients target (users/consumers/voters) that use to be diffuse, heterogeneous and changing. Given the fact that reaching empathy means understanding and satisfying future expectations, it´s key knowing how to identify, analyse and anticipate "what will be next" in society, politics, economy, culture, security, technology, etc.. and how it may affect people´s lifes in the future. Also how to deal with those challenges in a creative/proactive way. This course has an open, multidiscipinary, transversal approach; so all the international students (no matter the background/studies) interested in futures thinking and innovation are most than welcome.
Specific Competences:>>Professional (practical)
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Learning to be more competitive and problem solving trough being more emphatic and futures-oriented thinker; learning to observe and analyze in order to be able to anticipate changes (what if?) in consumers lifestyles which may imply the need of changes in the communication strategy of institutions and firms.
