Competencies and objectives

 

Course context for academic year 2024-25

Esta asignatura se imparte en el segundo semestre del primer curso de la titulación. Se encuentra dentro del módulo: “Economía y empresa de la comunicación publicitaria y de las relaciones públicas”.

 

 

 

 

Course content (verified by ANECA in official undergraduate and Master’s degrees) for academic year 2024-25

General Competences:>>Instrumental

  • CG1 : Capacity to analyse and synthesise.
  • CG5 : Understand a second language.
  • CG8 : Basic computer skills.

 

Specific Competences:>>Knowledge (theoretical)

  • CES6 : Understand and analyse communications companies economically and socially, especially advertising and public relations companies.

 

Specific Competences:>>Professional (practical)

  • CE10 : Capacity for economic and budgetary management in the different fields of communication.
  • CE11 : Capacity to identify the aims of companies as regards their product type, as well as their distribution, price and communication.
  • CE26 : Capacity to take strategic decisions.
  • CE30 : Skill using the different market and consumer research tools.

 

 

 

Learning outcomes (Training objectives)

No data

 

 

Specific objectives stated by the academic staff for academic year 2024-25

No data

 

 

General

Code: 22508
Lecturer responsible:
Lino Mañeru, Mª Angeles
Credits ECTS: 6,00
Theoretical credits: 1,50
Practical credits: 0,90
Distance-base hours: 3,60

Departments involved

  • Dept: FOUNDATIONS OF ECONOMIC ANALYSIS
    Area: FOUNDATIONS OF ECONOMIC ANALYSIS
    Theoretical credits: 1,5
    Practical credits: 0,9
    This Dept. is responsible for the course.
    This Dept. is responsible for the final mark record.

Study programmes where this course is taught