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Course description

Competencies and objectives


Course context for academic year 2021-22

The aim of the Degree in Business Administration and Management is to produce professionals who can perform management, consultancy and evaluation tasks in organisations involved in production. These tasks may be carried out within the overall scope of the organisation or in any of its functional areas: production, human resources, financing, marketing, administration or accounting.
This subject aims to analyse international business issues from the perspective of the manager in charge of the firm’s international strategy. In doing so, the strategic management conceptual framework is used. Additionally, the peculiarities of international business in various fields, such as family firms, hospitality companies and emerging markets are explained.
Within this framework, the course is divided into two parts. The first one (comprising units 1-4) deals with the strategic management process for firm’s internationalisation. Thus, the main ideas to consider when making decisions on internationalisation are presented following the steps of this process: strategic analysis (country-, industry-, and firm-specific factors), strategy formulation (entry and competitive strategies), and strategy implementation (human resources, organisational structure, and strategic control).
The second part of the course (involving units 5 and 6) deals with international management in specific contexts. More precisely, unit 5 focuses on SMEs, family businesses, firms from Alicante province, and hotel chains. Finally, unit 6 analyses the strategies and key success factors in emerging markets, with a special emphasis on China and India.
Regarding the academic structure of the Degree in Business Administration and Management, the subject International Corporate Strategy and Management is included in two specialisation routes of the 4th year: Strategic Management and International Business. Moreover, this subject carries out an in-depth study of some concepts belonging to Strategic Business Management I and II (subjects of the 3rd year), applying them to an international context.



Course content (verified by ANECA in official undergraduate and Master’s degrees)

General Competences (CG)

  • CG1 : Capacity to find and analyse information.
  • CG2 : Capacity to work in a team.
  • CG3 : Capacity for self-learning.
  • CG4 : Apply professional criteria based on using technical instruments to analyse problems.
  • CG5 : Capacity to make decisions by putting theoretical knowledge into practice.
  • CG6 : Obtain important information that is impossible for non-professionals to recognise from the data.
  • CG7 : Ethical commitment and social responsibility at work, respecting the environment, being aware of and understanding the importance of respecting Fundamental Rights, Equal Opportunities for Men and Women, Universal Accessibility for the Disabled and respect for the Values of Peaceful Culture and Democratic Values.
  • CG8 : Analyse problems using critical reasoning, without prejudices, precisely and rigorously.
  • CG9 : Capacity to synthesise.


General Competences acquired at University of Alicante (CGUA)

  • CGUA3 : Capacity for oral and written communication.


Specific Competences (CE)

  • CE1 : Manage and administrate a small, medium or large company, understanding its competitive and institutional positioning and identifying its strengths and weaknesses.
  • CE11 : Understand the most common strategic analysis tools for analysing companies in their context.
  • CE15 : Prepare decision-making in companies and organisations, especially at operational and tactical level.




Learning outcomes (Training objectives)

No data



Specific objectives stated by the academic staff for academic year 2021-22

To be able to adopt a strategic approach for managing firm internationalisation.




Code: 22040
Lecturer responsible:
Credits ECTS: 6,00
Theoretical credits: 1,20
Practical credits: 1,20
Distance-base hours: 3,60

Departments involved

    Theoretical credits: 1,2
    Practical credits: 1,2
    This Dept. is responsible for the course.
    This Dept. is responsible for the final mark record.

Study programmes where this course is taught