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Course description
  STRATEGIC BUSINESS MANAGEMENT II

Competencies and objectives

 

Course context for academic year 2021-22

The main objective of the degree in Business Administration and Management is to train professionals capable of performing management, advisory and evaluation tasks in productive organizations. These tasks can be developed in the global scope of the organization or in any of its functional areas: production, human resources, financing, marketing, administration or accounting. As far as this course is concerned, it is a continuation of the course Strategic Business Management I, taught in the first semester. These subjects aim to offer a general vision of the company from the perspective of its top management. Specifically, the course "Strategic Business Management II deals with the study of strategy formulation at the corporate level, as well as the implementation phase. Regarding the coordination of this subject within the academic structure of the degree, the subject of Strategic Business Management II deepens in concepts exposed in the subjects of Fundamentals of Business Economics, Operations Management and Organization Design. In addition, this course will develop topics that students will need to master in order to take advantage of the courses of Business Creation, Human Resources Management, Strategy and International Management of the Company, and Quality and Environmental Management.

 

 

Course content (verified by ANECA in official undergraduate and Master’s degrees)

General Competences (CG)

  • CG1 : Capacity to find and analyse information.
  • CG2 : Capacity to work in a team.
  • CG3 : Capacity for self-learning.
  • CG4 : Apply professional criteria based on using technical instruments to analyse problems.
  • CG5 : Capacity to make decisions by putting theoretical knowledge into practice.
  • CG6 : Obtain important information that is impossible for non-professionals to recognise from the data.
  • CG7 : Ethical commitment and social responsibility at work, respecting the environment, being aware of and understanding the importance of respecting Fundamental Rights, Equal Opportunities for Men and Women, Universal Accessibility for the Disabled and respect for the Values of Peaceful Culture and Democratic Values.
  • CG8 : Analyse problems using critical reasoning, without prejudices, precisely and rigorously.
  • CG9 : Capacity to synthesise.

 

General Competences acquired at University of Alicante (CGUA)

  • CGUA3 : Capacity for oral and written communication.

 

Specific Competences (CE)

  • CE1 : Manage and administrate a small, medium or large company, understanding its competitive and institutional positioning and identifying its strengths and weaknesses.
  • CE15 : Prepare decision-making in companies and organisations, especially at operational and tactical level.

 

 

 

Learning outcomes (Training objectives)

No data

 

 

Specific objectives stated by the academic staff for academic year 2021-22

Specific objectives specified by the Faculty
Be able to have a global approach to the company.

Learning outcomes (training objectives)
To understand the delimitation of the field of activity as a determinant of competitive advantage. To broaden the analysis of competitive advantage in the international context. To formulate and implement the most appropriate corporate strategies and their development paths. Diagnose and solve problems at the corporate level of the company. Connect the different strategic decision levels of a company. Identify the main elements of strategic implementation and control.

 

 

General

Code: 22029
Lecturer responsible:
MARCO LAJARA, BARTOLOME
Credits ECTS: 6,00
Theoretical credits: 1,20
Practical credits: 1,20
Distance-base hours: 3,60

Departments involved

  • Dept: COMPANY ORGANISATION
    Area: COMPANY ORGANISATION
    Theoretical credits: 1,2
    Practical credits: 1,2
    This Dept. is responsible for the course.
    This Dept. is responsible for the final mark record.

Study programmes where this course is taught