Faculties and centres
Excel, together with Access, are both important tools for the kind of professinal egressing from this graduate title. A good commend on those application is a keyobjeective for the present subject.
E-commerce could be defined as the purchasing process of products and services vía Internet. At present, more than 50% of the gross national budget is influenced by e-commer in a direct or indirect way.
A very high rate of the population is connected to Internet, and mainly by means of mobile devices. This si a new situation in the international market that creates a new business paradigm. The service sector is the main business engine for the e-commerce sector in Spain, mainly in the tourism sector.
For the e-business projects, it is very important to improve their offer and the positioning in this very competitive market. The on-line shops is a rapidly increasing business activity, but few of them shwo good technological and business practices. It is very important to desing good comercial and technolgial strategies in accordance with the business objectives.
In this context, this subject shows the main technological menas and strategies for the correct development of an e-business activity. Our focus is oriented towards the tourims sector and business activities.
General Competences acquired at University of Alicante (CGUA)
Specific Competences (CE)