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Course description
  INTEGRATED MANAGEMENT OF TOURIST DESTINATIONS

Competencies and objectives

 

Course context for academic year 2021-22

La asignatura tiene como propósito la comprensión del concepto de destino turístico y su dinámica de funcionamiento. Aporta al alumnado una formación especializada que le permite identificar los componentes intangibles (imagen y marca del territorio), funcionales (recursos, estructura de la oferta, infraestructuras, etc.) y organizativos de un destino turístico, así como las relaciones y dinámicas complejas que se dan entre ellos. Integra los procesos de planificación a escala de destino, las herramientas y la creación de identidad de marca asociada al destino.

 

 

Course content (verified by ANECA in official undergraduate and Master’s degrees)

General Competences acquired at University of Alicante (CGUA)

  • CGUA2 : Be able to use basic ICT tools at user level.
  • CGUA4 : Be able to commit oneself ethically with sustainability, fundamental rights, equality of men and women, the principles of equal opportunity and universal accessibility for the disabled, as well as the values of a peaceful, democratic culture.

 

Specific Competences (CE)

  • CE12 : Manage different kinds of tourist organisations.
  • CE18 : Identify and manage tourist areas and destinations.
  • CE19 : Manage tourist areas in accordance with sustainability criteria.
  • CE25 : Understand a public plan and the opportunities it offers for the private sector.
  • CE27 : Understand the working of tourist destinations, structures and business sectors worldwide.
  • CE28 : Understand the objectives, strategies and public instruments of planning.
  • CE4 : Understand the main political-administrative structures of tourism.
  • CE7 : Recognise the main tourist agents.

 

 

 

Learning outcomes (Training objectives)

No data

 

 

Specific objectives stated by the academic staff for academic year 2021-22

No data

 

 

General

Code: 23650
Lecturer responsible:
IVARS BAIDAL, JOSEP ANTONI
Credits ECTS: 6,00
Theoretical credits: 1,20
Practical credits: 1,20
Distance-base hours: 3,60

Departments involved

  • Dept: REGIONAL GEOGRAPHICAL ANALYSIS AND PHYSICAL GEOGRAPHY
    Area: REGIONAL GEOGRAPHICAL ANALYSIS
    Theoretical credits: 1,2
    Practical credits: 1,2
    This Dept. is responsible for the course.
    This Dept. is responsible for the final mark record.

Study programmes where this course is taught