Competencies and objectives
Course context for academic year 2018-19
No data
Course content (verified by ANECA in official undergraduate and Master’s degrees)
General Competences
- CG1 : Dirigir cualquiera de los departamentos de un hotel eficazmente
- CG2 : Dirigir y gestionar un hotel mejorando su rentabilidad
- CG4 : Optimizar los ingresos del hotel comercializando correctamente sus servicios
Specific Competences
- CE5 : Realizar un plan de marketing hotelero
Specific objectives stated by the academic staff for academic year 2018-19
No data
General
Code:
79046
Lecturer responsible:
JIMENEZ PASTOR, FRANCISCO JAVIER
Credits ECTS:
5,00
Theoretical credits:
1,20
Practical credits:
0,80
Distance-base hours:
3,00
Departments involved
-
Dept:
COMPANY ORGANISATION
Area: COMPANY ORGANISATION
Theoretical credits: 0,4
Practical credits: 0
This Dept. is responsible for the course.
This Dept. is responsible for the final mark record. -
Dept:
MARKETING
Area: MARKETING AND MARKET RESEARCH
Theoretical credits: 0,8
Practical credits: 0,8 -
Dept:
I. U. D'INVESTIGACIONS TURISTIQUES (10.17)
Area: UNIVERSITAT D'ALACANT (CURSOS D'ESPECIALITZACIÓ - CONTINUA)
Theoretical credits: 0
Practical credits: 0
Study programmes where this course is taught
-
MASTER IN HOTEL MANAGEMENT
Course type: COMPULSORY (Year: 1)