Competencies and objectives

 

Course context for academic year 2024-25

Empathy is essential for the professional work both in the public institutions and in the private corporations, because of the need to connect with a clients target (users/consumers/voters) that use to be diffuse, heterogeneous and changing. Given the fact that reaching empathy means understanding and satisfying future expectations, it´s key knowing how to identify, analyse and anticipate "what will be next" in society, politics, economy, culture, security, technology, etc.. and how it may affect people´s lifes in the future. Also how to deal with those challenges in a creative/proactive way. This course has an open, multidiscipinary, transversal approach; so all the international students (no matter the background/studies) interested in futures thinking and innovation are most than welcome.

 

 

Course content (verified by ANECA in official undergraduate and Master’s degrees) for academic year 2024-25

Specific Competences:>>Professional (practical)

  • CE1 : Capacitat per a comprendre els processos globals de la comunicació i de la informació.
  • CE19 : Destreses per a identificar, classificar i comunicar-se eficaçment amb públics diferents.
  • CE21 : Capacitat i habilitat per a exercir com a experts en la gestió estratègica de la imatge, identitat, cultura i reputació social corporativa de l'empresa.
  • CE26 : Capacitat per a la presa de decisions estratègiques.
  • CE32 : Capacitat per a la creativitat i la innovació: capacitat per a evolucionar cap al desconegut, partint d'un coneixement sòlid del projecte i l'estratègia que cal seguir.
  • CE37 : Habilitats per a la innovació i desenvolupament de nous mitjans i suports.
  • CE45 : Capacitat per a entendre i interpretar l'entorn i adaptar-se al canvi.
  • CE46 : Capacitat per a interactuar amb els diferents públics i la societat aplicant el coneixement sincrònic i diacrònic de l'entorn econòmic, social, cultural i demogràfic.
  • CE8 : Habilitat en l'anàlisi crítica dels diversos factors que conformen la relació entre les diferents empreses de comunicació, especialment de la publicitària i de les relacions públiques, i els seus anunciants i/o públics.

 

 

 

Learning outcomes (Training objectives)

No data

 

 

Specific objectives stated by the academic staff for academic year 2024-25

Learning to be more competitive and problem solving trough being more emphatic and futures-oriented thinker; learning to observe and analyze in order to be able to anticipate changes (what if?) in consumers lifestyles which may imply the need of changes in the communication strategy of institutions and firms. 

 

 

 

General

Code: 22510
Lecturer responsible:
BAS AMOROS, JOSE ENRIQUE
Credits ECTS: 6,00
Theoretical credits: 1,50
Practical credits: 0,90
Distance-base hours: 3,60

Departments involved

  • Dept: SOCIOLOGY II
    Area: SOCIOLOGY
    Theoretical credits: 1,5
    Practical credits: 0,9
    This Dept. is responsible for the course.
    This Dept. is responsible for the final mark record.

Study programmes where this course is taught