Competencies and objectives

 

Course context for academic year 2024-25

The aim of the Degree in Business Administration and Management is to produce professionals who can perform management, consultancy and evaluation tasks in organisations involved in production. These tasks may be carried out within the overall scope of the organisation or in any of its functional areas: production, human resources, financing, marketing, administration or accounting.
This subject aims to analyse international business issues from the perspective of the manager in charge of the firm’s international strategy. In doing so, the strategic management conceptual framework is used. Additionally, the peculiarities of international business in various fields, such as family firms, hospitality companies and emerging markets are explained.
Within this framework, the course is divided into two parts. The first one (comprising units 1-4) deals with the strategic management process for firm’s internationalisation. Thus, the main ideas to consider when making decisions on internationalisation are presented following the steps of this process: strategic analysis (country-, industry-, and firm-specific factors), strategy formulation (entry and competitive strategies), and strategy implementation (human resources, organisational structure, and strategic control).
The second part of the course (involving units 5 and 6) deals with international management in specific contexts. More precisely, unit 5 focuses on SMEs, family businesses, firms from Alicante province, and hotel chains. Finally, unit 6 analyses the strategies and key success factors in emerging markets, with a special emphasis on China and India.
Regarding the academic structure of the Degree in Business Administration and Management, the subject International Corporate Strategy and Management is included in two specialisation routes of the 4th year: Strategic Management and International Business. Moreover, this subject carries out an in-depth study of some concepts belonging to Strategic Business Management I and II (subjects of the 3rd year), applying them to an international context.

 

 

Course content (verified by ANECA in official undergraduate and Master’s degrees) for academic year 2024-25

General Competences (CG)

  • CG1 : Capacitat per a la recerca i anàlisi d'informació.
  • CG2 : Capacitat de treballar en equip.
  • CG3 : Capacitat d'aprenentatge autònom.
  • CG4 : Aplicar a l'anàlisi dels problemes criteris professionals basats en la utilització d'instruments tècnics.
  • CG5 : Capacitat per a la presa de decisions aplicant els coneixements a la pràctica.
  • CG6 : Derivar de les dades informació rellevant impossible de reconèixer per no professionals.
  • CG7 : Compromís ètic i responsabilitat social en el treball, respectant el medi ambient, coneixent i comprenent la importància del respecte als drets fonamentals, a la igualtat d'oportunitats entre homes i dones, a l'accessibilitat universal per a les persones amb discapacitat i al respecte als valors propis d'una cultura de pau i valors democràtics.
  • CG8 : Analitzar els problemes amb raonament crític, sense prejudicis, amb precisió i rigor.
  • CG9 : Capacitat de síntesi.

 

General Competences acquired at University of Alicante (CGUA)

  • CGUA3 : Capacitat de comunicació oral i escrita.

 

Specific Competences (CE)

  • CE1 : Gestionar i administrar una empresa o organització petita, mitjana o gran, entenent la seua localització competitiva i institucional i identificant les seues fortaleses i debilitats.
  • CE11 : Conèixer les eines d'anàlisi estratègica més habituals en l'anàlisi de l'empresa i el seu entorn.
  • CE15 : Preparar la presa de decisions en empreses i organitzacions, especialment en els nivells operatiu i tàctic.

 

 

 

Learning outcomes (Training objectives)

No data

 

 

Specific objectives stated by the academic staff for academic year 2024-25

To be able to adopt a strategic approach for managing firm internationalisation.

 

 

General

Code: 22040
Lecturer responsible:
QUER RAMON, DIEGO FRANCISCO
Credits ECTS: 6,00
Theoretical credits: 1,20
Practical credits: 1,20
Distance-base hours: 3,60

Departments involved

  • Dept: COMPANY ORGANISATION
    Area: COMPANY ORGANISATION
    Theoretical credits: 1,2
    Practical credits: 1,2
    This Dept. is responsible for the course.
    This Dept. is responsible for the final mark record.

Study programmes where this course is taught