Ir a cuerpo Ir a Estudios, Gobernanza y organización
Logo UA
Realizar búsqueda
Course description
  TOURISM CONSUMER BEHAVIOUR AND COMMERCIAL MANAGEMENT

Competencies and objectives

 

Course context for academic year 2018-19

La asignatura queda contextualizada en un máster de turismo, por la aplicación que tiene para los profesionales del sector turístico, el conocimiento de los factores internos y externos determinantes en los procesos de compra de los consumidores de productos/ servicios turísticos.

 

 

Course content (verified by ANECA in official undergraduate and Master’s degrees)

General Competences (CG)

  • CG4 : Make decisions and solve problems.

 

Specific Competences (CE)

  • CE10 : Understand business management techniques.
  • CE11 : Understand the trends and dynamics of tourist markets.

 

 

 

Learning outcomes (Training objectives)

No data

 

 

Specific objectives stated by the academic staff for academic year 2018-19

No data

 

 

General

Code: 41028
Lecturer responsible:
MUÑOZ GARCIA, JOSE LUIS
Credits ECTS: 3,00
Theoretical credits: 0,60
Practical credits: 0,60
Distance-base hours: 1,80

Departments involved

  • Dept: MARKETING
    Area: MARKETING AND MARKET RESEARCH
    Theoretical credits: 0,6
    Practical credits: 0,6
    This Dept. is responsible for the course.
    This Dept. is responsible for the final mark record.

Study programmes where this course is taught