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Course description
  QUALITY MANAGEMENT IN TOURISM

Competencies and objectives

 

Course context for academic year 2022-23

Asignatura de cuarto curso optativa y obligatoria del itinerario Economía de la Empresa Turística, incluida dentro de la materia Dirección y gestión de servicios turísticos. Esta asignatura complementa asignaturas previas sobre gestión empresarial como Fundamentos de Economía de la Empresa, Dirección Estratégica de Empresas Turísticas, Dirección y Planificación de Recursos Humanos en el Turismo, y Operaciones y Procesos de Producción en Empresas Turísticas

 

 

Course content (verified by ANECA in official undergraduate and Master’s degrees)

Specific Competences (CE)

  • CE11 : Define commercial goals, strategies and policies.
  • CE12 : Manage different kinds of tourist organisations.
  • CE13 : Master communication techniques.
  • CE19 : Manage tourist areas in accordance with sustainability criteria.
  • CE26 : Plan and manage the human resources of tourist organisations.
  • CE6 : Be decidedly client-focused.

 

 

 

Learning outcomes (Training objectives)

No data

 

 

Specific objectives stated by the academic staff for academic year 2022-23

No data

 

 

General

Code: 23550
Lecturer responsible:
TARI GUILLO, JUAN JOSE
Credits ECTS: 6,00
Theoretical credits: 1,20
Practical credits: 1,20
Distance-base hours: 3,60

Departments involved

  • Dept: COMPANY ORGANISATION
    Area: COMPANY ORGANISATION
    Theoretical credits: 1,2
    Practical credits: 1,2
    This Dept. is responsible for the course.
    This Dept. is responsible for the final mark record.

Study programmes where this course is taught