Faculties and centres
The course Market Structure aims to deepen the study of the conceptual elements and tools of economic analysis necessary to approach the study of tourism as an economic activity; also stressing the importance of the application of economic concepts to the particularities of the tourism sector. The aim is to bring the student closer to the knowledge of the economic reality of the tourism sector, through the application of economic analysis techniques applied to the study of the structure of the tourism market, its evolution, the variables that determine it and the economic processes that operate in it, from institutional and business aspects to the interrelation between tourism with the rest of the economic sectors or with the physical environment in which it operates, so that the future professional is able to interpret the economic events of their environment and make reasoned and well-founded decisions.
General Competences acquired at University of Alicante (CGUA)
Specific Competences (CE)
a) Search, collect, handle and draw conclusions from economic information for the analysis of the sector (SC5).
b) Assess the economic dimension of tourism at different scales and analyse the interrelation between them (SC2 and SC3).
c) Manage the variables that determine the supply of tourist services and the organisation of tourist markets (SC2).
d) Identify the demand of the tourist markets, its evolution and main economic characteristics (SC2)
e) Analyse tourism markets and the changes produced by variations in the variables that affect their demand and/or supply. (CE2 and CE3)
f) Analyse the main variables that affect the competitiveness of tourist destinations and the role played by the public sector and investments in tourism (SC2 and SC8).
g) Value the economic development potential of tourism growth and be able to relate economic development and sustainability (SC2, SC8)
h) Identify the structure of the Spanish tourism market, its challenges, challenges and opportunities and the role it plays in the national economic structure (SC23).
i) Skilfully use ICT to find information about the tourism sector (CE24 and CGUA2)
j) Express reasoned opinions, present ideas, reach consensus and debate. (CGUA3)