UA Basic Transversal Competences

• CGUA2 : Be able to use basic ICT tools at user level.
• CGUA3 : Be able to express oneself correctly in one of the two official languages of the Region of Valencia (Spanish or Catalan) in the discipline concerned.

General Competences:>>Instrumental

• CG1 : Capacity to analyse and synthesise.
• CG2 : Capacity to put theoretical knowledge into practice.
• CG3 : Basic understanding of the field of study.
• CG4 : Basic understanding of the profession.

General Competences:>>Interpersonal

• CG10 : Ability to work in interdisciplinary teams.
• CG11 : Interpersonal relationship skills.
• CG12 : Recognition of diversity and multiculturalism.
• CG13 : Ethical commitment.
• CG14 : Abilities for criticism and self-criticism.

Specific Competences:>>Knowledge (theoretical)

• CES27 : Understand the professional ethics and deontology of advertising, public relations and all other types of communication.
• CES28 : Understand the self-regulating processes of commercial and non-commercial communication.
• CES29 : Understand the legal code of advertising communication.

Specific Competences:>>Professional (practical)

• CE41 : Capacity to act professionally respecting fundamental human rights and the individual and collective values enshrined in different civilising cultural currents, which persuasive communication should respect and empower.
• CE42 : Capacity to implement the theoretical and practical knowledge of the ethics and deontology of advertising and public relations, as well as their legal framework.
• CE43 : Capacity to identify, analyse, handle and solve moral conflicts arising between subjects and objects of the commercial and non-commercial communication system, moving from an individual to a global view.
• CE44 : Skills, abilities and techniques for managing individuals, for team work and for assuming leadership in the field of commercial and non-commercial communication.
• CE45 : Capacity to understand and interpret the context and adapt to change.
• CE48 : Capacity to interpret the cultural implications and effects of advertising communication and public relations.