Faculties and centres
Planning Public Relations is a compulsory subject pursued, from the theoretical content - practical design and establishment of the public relations program in public and private organizations, to study the phases of the process and the development of strategies to implement persuasive communication policies.
This course is part of the subject called "structures, techniques and organization of advertising communication and public relations," which includes 48 ECTS credits, with the object of study as other compulsory subjects, Strategy Advertising and Public Relations, Systems and processes of Advertising and public Relations and as electives, public Relations Techniques, Structure of advertising and public relations, account address, protocol and events at institutions and companies and political communication and social interest.
This is a compulsory subject, which is intrinsically linked with two other subjects in the curriculum of the degree, "Theory of PR" compulsory and taught in the first year of degree character, and "Techniques of PR "optional and taught in fourth grade. The three subjects are covered in Module 2 entitled: disciplinary knowledge of the marketing communication and public relations. The first subject (Theory PR) is within Matter 3, "Theory and History of loa Advertising and Public Relations", while the other two (Planning Public Relations and Public Relations Techniques) share the subject 4, "Structures, techniques and organization of advertising communication and public relations."
From the basic knowledge of public relations in organizational structures both in the private sphere, as in the institutional, the study of the profession and the association of the activity is required. Once located, planning PR strategy is analyzed through the stages of programming, where he acquired significant research in public relations as a cornerstone in defining goals, establishing your map public as well as the choice of strategy and tactics selection or development of actions to finalize the evaluation of the effectiveness of both the actions and the strategic program developed. To all this must be added the study of the allocation of resources for program development.
UA Basic Transversal Competences
Specific Competences:>>Knowledge (theoretical)
Specific Competences:>>Professional (practical)