Competencies and objectives
Course context for academic year 2010-11
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Course content (verified by ANECA in official undergraduate and Master’s degrees)
General Competences (CG)
- CG5 : Capacity to make decisions by putting theoretical knowledge into practice.
- CG8 : Analyse problems using critical reasoning, without prejudices, precisely and rigorously.
General Competences acquired at University of Alicante (CGUA)
- CGUA2 : Use computer tools and information and communications technology as a matter of course throughout one's professional career.
- CGUA3 : Capacity for oral and written communication.
Specific Competences (CE)
- CE4 : Issue consultancy reports on specific business and market situations.
- CE7 : Be able to apply different technical instruments for marketing and commercial research to analyse companies in their context.
Learning outcomes (Training objectives)
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Specific objectives stated by the academic staff for academic year 2010-11
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General
Code:
22043
Lecturer responsible:
No data
Credits ECTS:
6,00
Theoretical credits:
1,20
Practical credits:
1,20
Distance-base hours:
3,60
Departments involved
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Dept:
MARKETING
Area: MARKETING AND MARKET RESEARCH
Theoretical credits: 1,2
Practical credits: 1,2
This Dept. is responsible for the course.
This Dept. is responsible for the final mark record.
Study programmes where this course is taught
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DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT
Course type: OPTIONAL (Year: 4)